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100 Best SEO Influencers on LinkedIn in 2026

The 100 best SEO influencers on LinkedIn in 2026. Follow these experts for search strategy, algorithm updates, content marketing, link building, local SEO, and PPC insights.

Siddharth Gangal • 2026-04-03 • SEO Tips

100 Best SEO Influencers on LinkedIn in 2026

In This Article

Your LinkedIn feed shapes your SEO knowledge. The wrong follows fill it with recycled opinions and motivational fluff. The right follows deliver tested frameworks, original data, and real ranking insights.

We publish 3,500+ blog posts across 70+ industries. We track which SEO voices deliver original, tested insights versus generic advice. This list features 80 experts whose LinkedIn content is worth reading every single day in 2026.

Here is what you will learn:

  • 80 handpicked SEO and marketing experts across 10 categories
  • Each person’s follower count, website, social accounts, and newsletter
  • What each expert posts about and why their content stands out
  • How to build a high-signal SEO learning feed on LinkedIn

Table of Contents

  1. SEO Strategy Leaders
  2. Technical SEO Experts
  3. Content Marketing and Brand Builders
  4. Local SEO Specialists
  5. Link Building and Digital PR Experts
  6. SEO News and Algorithm Analysts
  7. Agency Owners and SEO Practitioners
  8. Product-Led and SaaS SEO
  9. SEO Educators and Community Builders
  10. PPC and Paid Search Experts Who Also Cover SEO
  11. How to Build Your SEO Learning Feed on LinkedIn
  12. FAQ

SEO Strategy Leaders

These are the most recognized names in search marketing. They shape how the industry thinks about SEO strategy, keyword research, and organic growth.

1. Neil Patel — Co-Founder, NP Digital · 1,470,000+ followers

Neil Patel is the most-followed dedicated SEO expert on LinkedIn. His content covers keyword research, on-page SEO, paid ads, and AI search trends. He posts daily with short breakdowns of ranking strategies and traffic growth case studies.

  • Website: neilpatel.com
  • X/Twitter: @neilpatel
  • YouTube: Neil Patel (1M+ subscribers)
  • Newsletter: NP Digital Blog
  • Best for: Accessible SEO strategies and marketing data at scale

2. Rand Fishkin — Co-Founder, SparkToro · 189,000+ followers

Rand co-founded Moz and now runs SparkToro, an audience research tool. His LinkedIn posts challenge conventional SEO wisdom with data. He writes about zero-click searches, the decline of organic CTR, and how AI search is changing SEO.

  • Website: sparktoro.com
  • X/Twitter: @randfish
  • YouTube: SparkToro
  • Newsletter: SparkToro Blog
  • Best for: Contrarian, data-backed takes on search marketing trends

3. Kevin Indig — Growth Advisor, Author of Growth Memo · 70,000+ followers

Kevin advises companies like Shopify, Reddit, and Notion on SEO and growth. His weekly newsletter, Growth Memo, dissects search trends, AI disruption, and organic growth strategy. He connects SEO to product growth better than most voices on the platform.

  • Website: kevinIndig.com
  • X/Twitter: @Kevin_Indig
  • Newsletter: Growth Memo
  • Best for: SEO strategy for product-led and SaaS companies

4. Brian Dean — Founder, Backlinko (Semrush) · 100,000+ followers

Brian created the Skyscraper Technique and built Backlinko into one of the most-cited SEO resources online. Semrush acquired Backlinko. Brian now focuses on data-driven content about link building, content optimization, and search traffic growth.

  • Website: backlinko.com
  • X/Twitter: @BrianEDean
  • YouTube: Brian Dean (500K+ subscribers)
  • Best for: Data-driven link building and content optimization frameworks

5. Cyrus Shepard — Founder, Zyppy SEO · 40,000+ followers

Cyrus founded Zyppy, an SEO software company focused on title tag testing and CTR optimization. He previously led the content team at Moz. His LinkedIn posts feature original research, CTR experiments, and on-page optimization data.

  • Website: zyppy.com
  • X/Twitter: @CyrusShepard
  • Newsletter: Zyppy SEO Newsletter
  • Best for: Original CTR research and title tag optimization data

6. Tim Soulo — CMO, Ahrefs · 45,000+ followers

Tim leads marketing at Ahrefs and shares deep dives into search data, content strategy, and SEO metrics. He regularly publishes original studies using Ahrefs data. His posts challenge common SEO assumptions with evidence.

  • Website: ahrefs.com/blog
  • X/Twitter: @timsoulo
  • YouTube: Ahrefs
  • Best for: Data-driven SEO insights backed by Ahrefs research

7. Glen Allsopp — Founder, Detailed.com · 20,000+ followers

Glen runs Detailed.com, a site that exposes who owns the top-ranking pages in Google. He publishes original research on search monopolies, affiliate SEO, and content strategy. His analysis reveals patterns most SEO professionals never notice.

  • Website: detailed.com
  • X/Twitter: @ViperChill
  • Newsletter: Detailed Newsletter
  • Best for: Deep investigative analysis of who actually dominates Google search results

8. Dharmesh Shah — CTO and Co-Founder, HubSpot · 700,000+ followers

Dharmesh co-founded HubSpot and shaped the inbound marketing movement. His LinkedIn posts cover content strategy, AI in marketing, and organic growth at scale. He brings a technical founder perspective to SEO and content marketing.

  • Website: hubspot.com
  • X/Twitter: @dhaborat
  • Best for: Inbound marketing strategy and content-led growth at enterprise scale

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Technical SEO Experts

These experts focus on crawlability, indexation, structured data, site architecture, and the engineering side of search.

9. Mike King — Founder, iPullRank · 30,000+ followers

Mike is a technical SEO expert who digs into patents, information retrieval systems, and how Google works under the hood. He founded iPullRank, an agency known for enterprise technical SEO. He explains the “why” behind rankings that most influencers miss.

  • Website: ipullrank.com
  • X/Twitter: @iPullRank
  • YouTube: iPullRank
  • Best for: Deep technical SEO and Google patent analysis

10. Aleyda Solis — International SEO Consultant, Founder of Orainti · 109,000+ followers

Aleyda is one of the most respected technical and international SEO consultants globally. She runs the SEO Fomo newsletter and posts daily about algorithm updates, search intent, crawlability, and global SEO strategy.

  • Website: aleydasolis.com
  • X/Twitter: @aaborat
  • YouTube: Aleyda Solis
  • Newsletter: SEO Fomo
  • Best for: International SEO, real-time news curation, and practical frameworks

11. Crystal Carter — Head of SEO Communications, Wix · 25,000+ followers

Crystal leads SEO communications at Wix and speaks at major search conferences. She posts about structured data, schema markup, SERP features, and how search engines parse content. She translates Google documentation into actionable advice.

12. John Mueller — Search Advocate, Google · 55,000+ followers

John is Google’s public face for search-related questions. He posts about indexing, crawlability, Core Web Vitals, and Google Search Console. His LinkedIn content clarifies misconceptions about how Google treats websites.

13. Danny Sullivan — Public Liaison for Search, Google · 50,000+ followers

Danny founded Search Engine Watch and Search Engine Land before joining Google. He now serves as Google’s public liaison for search. His posts explain ranking system updates and how Google evaluates content quality.

14. Cindy Krum — Founder and CEO, MobileMoxie · 12,000+ followers

Cindy specializes in mobile SEO and indexation. She coined the term “fraggles” for fragment-based indexing. Her posts cover mobile-first indexing, app SEO, and how Google processes content on mobile devices.

15. JR Oakes — VP of Product, Locomotive Agency · 15,000+ followers

JR combines data science with technical SEO. He builds tools, runs experiments, and shares code-based approaches to search problems. His posts cover Python for SEO, log file analysis, and large-scale crawl optimization.

16. Britney Muller — Data Scientist, Freelance SEO · 20,000+ followers

Britney applies data science to search marketing. She previously led SEO research at Moz. Her LinkedIn content covers machine learning for SEO, data visualization, and technical audits. She makes complex data concepts accessible.

17. Jesse McDonald — Director of Technical SEO, IBM · 10,000+ followers

Jesse handles technical SEO for one of the largest enterprise websites. He posts about enterprise crawl management, site architecture, and JavaScript SEO. His insights reflect the reality of managing SEO at massive scale.

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Content Marketing and Brand Builders

These experts bridge the gap between SEO and content strategy. They focus on writing, distribution, and brand building through organic content.

18. Ann Handley — Chief Content Officer, MarketingProfs · 450,000+ followers

Ann wrote “Everybody Writes,” one of the most influential content marketing books. She posts about writing quality, content strategy, email marketing, and brand storytelling. SEO without good writing is just keyword stuffing. Ann teaches the craft behind SEO content writing.

  • Website: annhandley.com
  • X/Twitter: @annhandley
  • Newsletter: Total Annarchy
  • Best for: Content writing craft and brand storytelling

19. Ross Simmonds — Founder, Foundation Marketing · 80,000+ followers

Ross is the loudest voice on LinkedIn about content distribution. He argues that most content fails not because it is bad, but because nobody distributes it. His company, Foundation, runs content marketing for B2B SaaS brands.

20. Dave Gerhardt — Founder, Exit Five · 100,000+ followers

Dave runs Exit Five, a community for B2B marketers. He posts about brand building, content marketing strategy, positioning, and go-to-market strategy. He connects content strategy to business outcomes, not just traffic.

  • Website: exitfive.com
  • X/Twitter: @davegerhardt
  • Newsletter: Exit Five Newsletter
  • Best for: B2B marketing strategy and content-to-pipeline thinking

21. Amanda Natividad — VP Marketing, SparkToro · 50,000+ followers

Amanda coined the term “zero-click content.” She writes about creating content that delivers value without requiring a click. Her posts cover audience research, generative engine optimization, and organic distribution.

  • Website: sparktoro.com
  • X/Twitter: @amandanat
  • Newsletter: The Menu
  • Best for: Zero-click content strategy and audience research

22. Andy Crestodina — Co-Founder, Orbit Media · 30,000+ followers

Andy runs Orbit Media and publishes the annual Blogging Survey. He posts about content marketing strategy, analytics, and conversion optimization. His data-backed approach to content strategy is one of the most cited in the industry.

  • Website: orbitmedia.com
  • X/Twitter: @caborat
  • YouTube: Orbit Media Studios
  • Best for: Content strategy backed by original survey data and analytics

23. Joe Pulizzi — Founder, Content Marketing Institute · 40,000+ followers

Joe coined the term “content marketing” and founded Content Marketing Institute. He posts about content strategy, audience building, and media company thinking. His framework for treating content as a business asset influenced the entire industry.

  • Website: joepulizzi.com
  • X/Twitter: @JoePulizzi
  • Newsletter: The Tilt
  • Best for: Content-first business strategy and audience monetization

24. Jay Baer — Author, Keynote Speaker · 60,000+ followers

Jay wrote “Youtility” and focuses on content that helps rather than hypes. His LinkedIn posts cover customer experience, word-of-mouth marketing, and content strategy. He teaches brands to create content so useful that people would pay for it.

  • Website: jaybaer.com
  • X/Twitter: @jaybaer
  • YouTube: Jay Baer
  • Best for: Helpful content philosophy and customer-centric marketing

25. Lee Odden — CEO, TopRank Marketing · 25,000+ followers

Lee specializes in B2B content marketing and influencer marketing. He posts about content strategy, SEO integration, and how B2B brands build organic visibility. His agency, TopRank, has served enterprise clients for over 20 years.

26. Julia McCoy — President, Content at Scale · 35,000+ followers

Julia built a content agency from scratch and now leads Content at Scale. She posts about AI content workflows, content operations, and scaling blog production. Her insights apply directly to anyone managing SEO blog writing at volume.

  • Website: contentascale.ai
  • X/Twitter: @JuliaEMcCoy
  • YouTube: Julia McCoy
  • Best for: Scaling content production and AI-assisted writing workflows

27. Alex Cattoni — Founder, Copy Posse · 30,000+ followers

Alex teaches copywriting for digital marketing. She posts about persuasive writing, email sequences, and conversion copy. Her frameworks help SEO content convert visitors into customers, not just attract traffic.

  • Website: copyposse.com
  • X/Twitter: @copyposse
  • YouTube: Alex Cattoni (800K+ subscribers)
  • Best for: Conversion copywriting and persuasive content frameworks

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Local SEO Specialists

These experts focus on Google Business Profile optimization, local pack rankings, citations, and review management.

28. Joy Hawkins — Owner, Sterling Sky · 15,000+ followers

Joy runs Sterling Sky, a local SEO agency, and moderates the Google Business Profile community. She is the top authority on Google Maps rankings, local pack behavior, and GBP optimization. She runs controlled experiments on local search.

29. Darren Shaw — Founder, Whitespark · 12,000+ followers

Darren founded Whitespark, a local SEO tool and citation management company. He runs the annual Local Search Ranking Factors survey. That study is the most cited research on local SEO ranking signals.

  • Website: whitespark.ca
  • X/Twitter: @DarrenShaw_
  • Newsletter: Whitespark Local SEO Newsletter
  • Best for: Local search ranking factors research and citation management

30. Greg Gifford — VP of Search, SearchLab Digital · 10,000+ followers

Greg is one of the most entertaining local SEO speakers in the industry. He posts about local search strategy, GBP features, and multi-location SEO. His conference talks are packed with movie references and actionable local SEO advice.

31. Ben Fisher — Co-Founder, Steady Demand · 8,000+ followers

Ben is a Google Business Profile Gold Product Expert. He posts about GBP suspensions, review management, and local listing optimization. He troubleshoots GBP issues that stump most local SEO practitioners.

These experts specialize in earning backlinks through outreach, digital PR, and link-worthy content.

32. Paddy Moogan — Co-Founder, Aira · 10,000+ followers

Paddy wrote “The Link Building Book” and co-founded Aira, a digital PR and SEO agency. He posts about link building strategies, digital PR campaigns, and outreach tactics. His approach focuses on earning links through genuine value.

  • Website: aira.net
  • X/Twitter: @paddymoogan
  • Best for: Digital PR link building and outreach strategy

33. Robbie Richards — VP of Marketing, Virayo · 15,000+ followers

Robbie publishes detailed link building case studies and step-by-step guides. He posts about outreach templates, guest posting strategies, and building authority through backlinks. His content is tactical and immediately usable.

34. Dixon Jones — CEO, InLinks · 12,000+ followers

Dixon formerly served as Marketing Director at Majestic. He now runs InLinks, an entity-based SEO tool. He posts about entity optimization, knowledge graphs, and semantic link building. His perspective bridges link analysis and entity SEO.

  • Website: inlinks.net
  • X/Twitter: @Dixon_Jones
  • YouTube: Dixon Jones
  • Best for: Entity-based SEO and semantic link building strategy

35. Kasra Dash — Founder, Kaizen · 8,000+ followers

Kasra runs Kaizen, a digital PR and link building agency. He posts about data-driven PR campaigns, creative link acquisition, and scaling outreach. His agency has won multiple awards for digital PR campaigns.

36. Nick Zviadadze — Founder, MintSEO · 8,000+ followers

Nick runs an SEO agency focused on link building and content marketing. He posts about link building experiments, SERP analysis, and practical ranking strategies. His content is direct and focused on what moves the needle.

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SEO News and Algorithm Analysts

These experts track Google updates, SERP changes, and algorithm shifts in real time. Follow them to stay current.

37. Barry Schwartz — Founder, Search Engine Roundtable · 60,000+ followers

Barry has covered the search industry for over 20 years. He founded Search Engine Roundtable and reports on Google updates and algorithm changes faster than anyone. He is often the first to report confirmed and unconfirmed updates.

  • Website: seroundtable.com
  • X/Twitter: @rustybrick
  • YouTube: Barry Schwartz
  • Best for: Breaking search industry news and Google update tracking

38. Lily Ray — VP of SEO Strategy, Amsive · 80,000+ followers

Lily is one of the first people to post after every Google algorithm update. She specializes in E-E-A-T, content quality signals, and how Google evaluates trust. Her analysis of core updates is cited by SEO publications worldwide.

  • Website: amsive.com
  • X/Twitter: @lilyraynyc
  • Best for: E-E-A-T analysis and Google core update impact tracking

39. Brodie Clark — SEO Consultant · 15,000+ followers

Brodie tracks Google SERP changes with more precision than almost anyone. He runs a newsletter and posts about new SERP features, testing changes, and algorithm patterns. He spots changes in Google search results before they make headlines.

  • Website: brodieclark.com
  • X/Twitter: @BrodieClark
  • Newsletter: Brodie Clark Newsletter
  • Best for: SERP feature tracking and Google search interface changes

40. Marie Haynes — CEO, Marie Haynes Consulting · 18,000+ followers

Marie specializes in Google algorithm updates, E-E-A-T, and penalty recovery. She posts detailed analysis after every core update. Her company helps sites recover from Google quality algorithm hits.

  • Website: mariehaynes.com
  • X/Twitter: @Marie_Haynes
  • Newsletter: Marie Haynes Newsletter
  • Best for: Google algorithm penalty recovery and E-E-A-T consulting

41. Mordy Oberstein — Head of SEO Brand, Wix · 20,000+ followers

Mordy co-hosts the SERP’s Up podcast and posts about algorithm updates, search trends, and SEO industry analysis. He brings data and humor to complex search topics. His posts break down what algorithm changes mean for real websites.

42. Loren Baker — Founder, Search Engine Journal · 25,000+ followers

Loren founded Search Engine Journal, one of the top SEO publications. He posts about search industry news, SEO trends, and digital marketing strategy. His publication has shaped how the industry consumes SEO news for 2 decades.

43. Danny Goodwin — Editorial Director, Search Engine Land · 12,000+ followers

Danny runs editorial at Search Engine Land and Search Engine Journal. He posts about search news, algorithm updates, and marketing industry trends. His editorial perspective filters signal from noise in the SEO news cycle.

44. Roger Montti — Staff Writer, Search Engine Journal · 10,000+ followers

Roger covers Google algorithm updates and search patents with rare depth. He posts about patent analysis, ranking system changes, and the science behind search. His articles consistently uncover details that other SEO journalists miss.

45. Matt Southern — Senior News Writer, Search Engine Journal · 8,000+ followers

Matt covers daily search industry news for Search Engine Journal. He posts about Google updates, new search features, and marketing tool changes. His coverage is fast, accurate, and consistently well-sourced.

46. Kristi Hines — SEO and Content Marketing Writer · 10,000+ followers

Kristi has written for nearly every major SEO publication. She posts about content marketing, SEO writing, and freelance marketing career advice. Her deep publishing experience across the SEO industry makes her a reliable source.

47. Mark Williams-Cook — Founder, AlsoAsked and Candour · 15,000+ followers

Mark created AlsoAsked.com, a tool for mining People Also Ask data. He posts about search intent, content strategy, and technical SEO. He also hosts the Search with Candour podcast covering weekly SEO news.

  • Website: candour.agency
  • X/Twitter: @willcritchlow
  • YouTube: Search with Candour
  • Best for: People Also Ask data, search intent mapping, and weekly SEO news

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Agency Owners and SEO Practitioners

These experts run agencies and manage client SEO. Their posts reflect real-world results, not theory.

48. Wil Reynolds — Founder, Seer Interactive · 50,000+ followers

Wil founded Seer Interactive, one of the most respected SEO and analytics agencies. He posts about data-driven marketing, building domain authority, and combining paid and organic search. He is one of the most honest voices in the industry.

49. Nathan Gotch — Founder, Rankability and Gotch SEO · 62,000+ followers

Nathan teaches SEO through courses, YouTube, and LinkedIn posts. He focuses on link building, on-page optimization, and site audits. His content targets SEO beginners and intermediate practitioners with step-by-step processes.

  • Website: gotchseo.com
  • X/Twitter: @nathangotch
  • YouTube: Nathan Gotch (300K+ subscribers)
  • Best for: Actionable SEO tutorials and step-by-step audit walkthroughs

50. Matt Diggity — Founder, Diggity Marketing · 15,000+ followers

Matt runs an SEO agency, owns affiliate sites, and invests in digital businesses. He posts about link building, site flipping, and ranking strategies that produce revenue. He is a practitioner first who shares what works from the operator seat.

51. Ryan Stewart — Founder, The Blueprint Training · 20,000+ followers

Ryan built and sold an SEO agency, then created a training program for agency owners. He posts about agency operations, client acquisition, and SEO processes. His content focuses on building profitable SEO businesses.

  • Website: theblueprint.training
  • X/Twitter: @raborat
  • YouTube: Ryan Stewart
  • Best for: SEO agency growth, client acquisition, and operational processes

52. Craig Campbell — SEO Consultant and Trainer · 18,000+ followers

Craig runs an SEO consultancy in Glasgow and posts about practical SEO tactics. He shares ranking experiments, case studies, and agency tips. His YouTube channel covers everything from technical audits to local SEO.

  • Website: craigcampbellseo.com
  • X/Twitter: @CraigCampSEO
  • YouTube: Craig Campbell SEO (150K+ subscribers)
  • Best for: Practical SEO experiments and agency-side ranking tactics

53. Joshua George — Founder, ClickSlice · 12,000+ followers

Joshua runs ClickSlice, a London-based SEO agency. He posts about client SEO results, local SEO strategies, and agency growth. His YouTube channel features detailed ranking case studies with transparent reporting.

54. Kyle Roof — Co-Founder, PageOptimizer Pro · 12,000+ followers

Kyle runs SEO testing experiments and co-founded PageOptimizer Pro. He posts about on-page SEO testing, correlation studies, and ranking factors. His approach is scientific. He tests variables in controlled environments.

  • Website: pageoptimizer.pro
  • X/Twitter: @kaborat
  • YouTube: Kyle Roof
  • Best for: Scientific SEO testing and on-page optimization experiments

55. Steve Toth — Founder, SEO Notebook · 10,000+ followers

Steve publishes the SEO Notebook newsletter with original SEO tactics. He posts about topical authority, content strategy, and ranking experiments. His newsletter is one of the most cited tactical SEO resources in the community.

56. Eric Siu — CEO, Single Grain · 40,000+ followers

Eric runs Single Grain, a digital marketing agency, and co-hosts the Marketing School podcast with Neil Patel. He posts about SEO strategy, content marketing, and agency growth. His daily podcast delivers bite-sized marketing insights.

  • Website: singlegrain.com
  • X/Twitter: @ericosiu
  • YouTube: Eric Siu
  • Newsletter: Marketing School Podcast
  • Best for: Daily marketing insights and SEO-meets-business strategy

57. Carolyn Lyden — Search and Content Consultant · 8,000+ followers

Carolyn specializes in search strategy and content operations. She posts about search intent, content audits, and SEO process design. Her focus on operationalizing SEO makes her content valuable for in-house teams.

Product-Led and SaaS SEO

These experts focus on how SaaS companies and product teams build SEO into their products and growth engines.

58. Eli Schwartz — Author of Product-Led SEO · 60,000+ followers

Eli wrote the book on product-led SEO. He advises SaaS companies on building organic growth into the product itself. His posts cover programmatic SEO, search intent mapping, and scaling content operations.

  • Website: elischwartz.co
  • X/Twitter: @5le
  • Best for: Product-led SEO strategy for SaaS and marketplace companies

59. Brendan Hufford — Founder, Growth Sprints · 15,000+ followers

Brendan helps SaaS companies build organic growth through content and SEO. He posts about content strategy, keyword research, and SEO for beginners. He runs Growth Sprints, which builds content engines for B2B SaaS brands.

60. John Bonini — Founder, Some Good Content · 10,000+ followers

John built content programs at Databox and now runs Some Good Content, a B2B content agency. He posts about content strategy, positioning, and how SaaS companies should think about SEO differently from traditional businesses.

61. Jacinda Santora — Content Marketing Consultant · 8,000+ followers

Jacinda specializes in content strategy for SaaS companies. She posts about content operations, editorial calendars, and SEO-driven content programs. Her posts focus on building scalable content systems.

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SEO Educators and Community Builders

These experts teach SEO skills and build communities that help practitioners grow their careers.

62. Areej AbuAli — Founder, Women in Tech SEO · 15,000+ followers

Areej founded Women in Tech SEO, the largest community for women in the search industry. She posts about technical SEO, community building, and career growth. She amplifies voices that deserve more visibility.

63. Sam Oh — VP of Marketing, Ahrefs · 20,000+ followers

Sam creates SEO tutorials for Ahrefs’ YouTube channel, one of the largest SEO education channels. He posts about keyword research, content strategy, and practical ranking tactics. His tutorials have taught millions of people SEO.

  • Website: ahrefs.com
  • X/Twitter: @samsgoh
  • YouTube: Ahrefs (1M+ subscribers)
  • Best for: SEO tutorials and step-by-step ranking guides for beginners

64. Tommy Griffith — Co-Founder, ClickMinded · 12,000+ followers

Tommy previously ran SEO at Airbnb and PayPal. He co-founded ClickMinded, an SEO training platform. He posts about enterprise SEO, career advice, and practical ranking frameworks. His teaching comes from direct enterprise experience.

65. Dan Shure — Host, Experts On The Wire Podcast · 8,000+ followers

Dan runs an SEO consultancy and hosts Experts On The Wire, an SEO interview podcast. He posts about SEO strategy, content audits, and search trends. His podcast features deep conversations with the brightest minds in search.

  • Website: evolvingseo.com
  • X/Twitter: @dan_shure
  • Newsletter: Experts On The Wire Podcast
  • Best for: In-depth SEO interviews and strategic search thinking

66. Bill Slawski (Legacy) — Founder, SEO by the Sea · Legacy account

Bill passed away in 2022, but his work remains essential reading. He spent over a decade analyzing Google patents and explaining how search engines work. His blog, SEO by the Sea, is still the most authoritative resource on search patents.

  • Website: seobythesea.com
  • X/Twitter: @bill_slawski (archived)
  • Best for: Google patent analysis and understanding search engine architecture (archived resource)

67. Gael Breton — Co-Founder, Authority Hacker · 15,000+ followers

Gael co-founded Authority Hacker, a training platform for building affiliate and authority websites. He posts about site building, content strategy, and monetization. His podcast covers SEO experiments with transparent data.

68. Spencer Haws — Founder, Niche Pursuits · 15,000+ followers

Spencer built multiple niche websites and documents the process publicly. He posts about niche site building, keyword research, and content scaling. His transparency about revenue and traffic numbers makes his content uniquely valuable.

  • Website: nichepursuits.com
  • X/Twitter: @SpencerHaws
  • YouTube: Niche Pursuits
  • Best for: Niche site building, affiliate SEO, and transparent revenue reporting

69. Adam Enfroy — Founder, AdamEnfroy.com · 20,000+ followers

Adam grew a blog to over 500,000 monthly visitors using SEO. He posts about blog monetization, content strategy, and scaling organic traffic. His approach treats blogging as a startup rather than a hobby.

  • Website: adamenfroy.com
  • X/Twitter: @AdamEnfroy
  • YouTube: Adam Enfroy
  • Best for: Blog growth strategy and monetization through SEO

70. Brandon Gaille — Host, Blogging Millionaire Podcast · 10,000+ followers

Brandon built a blog to millions of monthly visitors and shares his SEO strategies on the Blogging Millionaire podcast. He posts about traffic growth, content strategy, and blog optimization. His podcast episodes are data-heavy and actionable.

  • Website: brandongaille.com
  • X/Twitter: @BrandonGaille
  • Newsletter: Blogging Millionaire Podcast
  • Best for: Data-driven blogging strategies and traffic growth frameworks

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PPC and Paid Search Experts Who Also Cover SEO

These experts specialize in paid search but regularly share insights that apply to organic search strategy too.

71. Adam Erhart — Marketing Strategist · 15,000+ followers

Adam teaches digital marketing strategy through YouTube and LinkedIn. He posts about paid advertising, funnel design, and content marketing. His content bridges paid and organic by showing how both channels drive the same business goals.

  • Website: adamerhart.com
  • X/Twitter: @adaborat
  • YouTube: Adam Erhart (700K+ subscribers)
  • Best for: Digital marketing strategy bridging paid ads and organic growth

72. Ryan Deiss — Founder, DigitalMarketer · 30,000+ followers

Ryan founded DigitalMarketer and created the Customer Value Optimization framework. He posts about marketing funnels, customer acquisition, and multi-channel strategy. His frameworks connect paid acquisition with organic retention.

73. Pat Flynn — Founder, Smart Passive Income · 35,000+ followers

Pat built Smart Passive Income into one of the largest online business education brands. He posts about SEO, content marketing, podcasting, and audience building. His approach is transparent with real revenue and traffic data.

  • Website: smartpassiveincome.com
  • X/Twitter: @PatFlynn
  • YouTube: Pat Flynn (400K+ subscribers)
  • Best for: Audience building, content marketing, and transparent business growth

74. Kim Garst — Digital Marketing Strategist · 20,000+ followers

Kim specializes in social media marketing and digital strategy. She posts about content distribution, social selling, and how organic social supports SEO goals. Her audience-building expertise applies directly to brand visibility in search.

  • Website: kimgarst.com
  • X/Twitter: @kimgarst
  • Best for: Social media marketing and organic brand visibility

75. Rachel Pedersen — Social Media Strategist · 25,000+ followers

Rachel teaches social media marketing and content strategy. She posts about organic reach, personal branding, and building authority online. Her content connects social media growth to broader digital marketing goals.

76. Sophie Miller — Founder, Pretty Little Marketer · 200,000+ followers

Sophie built one of the fastest-growing marketing communities on social media. She posts about social media strategy, content creation, and digital marketing careers. Her content makes marketing concepts accessible to beginners.

77. Erik Huberman — Founder and CEO, Hawke Media · 20,000+ followers

Erik founded Hawke Media, one of the fastest-growing marketing agencies. He posts about marketing strategy, customer acquisition, and scaling marketing operations. His multi-channel perspective connects SEO with paid, email, and social.

78. Latasha James — Content Creator and Digital Strategist · 15,000+ followers

Latasha teaches content marketing and social media strategy. She posts about content workflows, video marketing, and building an online presence. Her perspective bridges content creation with SEO and distribution.

79. Wes McDowell — Web Strategist and YouTube Educator · 12,000+ followers

Wes teaches small businesses how to use their websites for growth. He posts about SEO basics, website optimization, and content strategy. His YouTube channel focuses on making SEO accessible for business owners who are not marketers.

  • Website: wesmcdowell.com
  • X/Twitter: @waborat
  • YouTube: Wes McDowell (400K+ subscribers)
  • Best for: SEO and website strategy for small business owners

80. Brian Harnish — SEO Analyst, Bruce Clay Inc. · 8,000+ followers

Brian covers technical SEO, algorithm updates, and search industry news. He posts about site audits, indexation issues, and on-page SEO best practices. His writing for Search Engine Journal and Bruce Clay has made him a reliable industry voice.

SEO Strategists, Consultants, and Content Leaders

These LinkedIn voices contribute original research, run successful agencies, or lead content operations at companies you know. They bring specialized expertise that rounds out the broader categories above.

81. Nick LeRoy — SEO Consultant and Newsletter Author · 12,000+ followers

Nick runs an independent SEO consulting practice and publishes the SEO for Lunch newsletter. His posts focus on freelance SEO strategy, client management, and practical ranking tactics. One of the most respected voices among solo SEO practitioners.

  • Website: nickleroy.com
  • X/Twitter: @NickLeRoy
  • Best for: Freelance SEO strategy and independent consulting insights

82. Olga Zarr — SEO Consultant and SEOSLY Founder · 10,000+ followers

Olga runs SEOSLY and publishes detailed SEO audits and tool reviews. Her LinkedIn posts walk through audit processes step by step. She is known for thorough, visual breakdowns of technical SEO issues.

  • Website: seosly.com
  • X/Twitter: @OlgaZarr
  • Best for: Visual SEO audit walkthroughs and technical analysis

83. Andrew Holland — SEO Consultant, Growth Through Content · 15,000+ followers

Andrew writes the Growth Through Content newsletter and posts about SEO strategy for business owners. His content focuses on practical growth tactics rather than technical jargon. Good for business leaders who need SEO explained clearly.

84. Jason Barnard — The Brand SERP Guy, Kalicube · 20,000+ followers

Jason specializes in brand SERPs and knowledge panel optimization. His LinkedIn posts cover entity SEO, Google knowledge graphs, and personal branding for search. He literally wrote the book on brand SERPs.

85. Tom Critchlow — SEO MBA, Independent Consultant · 8,000+ followers

Tom publishes the SEO MBA newsletter covering SEO leadership and executive communication. His posts focus on helping SEOs communicate with C-suite stakeholders and get buy-in for SEO programs. Unique perspective for senior practitioners.

86. Patrick Stox — Product Advisor, Technical SEO, Ahrefs · 25,000+ followers

Patrick covers technical SEO at scale from his role at Ahrefs. His LinkedIn posts dive into crawl issues, indexation, and site architecture. He is one of the most cited technical SEO voices in the industry.

87. Chima Mmeje — Content Strategist and SEO Consultant · 12,000+ followers

Chima focuses on content strategy, topical authority, and content clusters. Her LinkedIn posts teach how to structure content for SEO impact. She has built a reputation for turning keyword research into editorial strategies.

  • Website: chimammeje.com
  • X/Twitter: @ChimaMmeje
  • Best for: Content strategy, topical authority, and content cluster frameworks

88. Kate Toon — SEO Coach, Author, and Podcast Host · 10,000+ followers

Kate runs the Recipe for SEO Success podcast and coaches small business owners on SEO. Her LinkedIn content makes SEO approachable for non-technical business owners. She has authored books on SEO and copywriting.

  • Website: katetoon.com
  • X/Twitter: @KateToon
  • Best for: SEO coaching for small business owners and SEO-focused copywriting

89. Bernard Huang — Co-founder, Clearscope · 8,000+ followers

Bernard posts about content optimization, semantic SEO, and the role of NLP in search. His perspective comes from building Clearscope, one of the leading content optimization platforms. Good for content teams focused on search intent.

90. Navah Hopkins — PPC and Search Marketing Strategist · 15,000+ followers

Navah covers both PPC and SEO strategy. Her LinkedIn posts bridge the gap between paid and organic search. She speaks at major conferences and shares tactical advice for integrated search campaigns.

91. Peep Laja — Founder, Wynter and CXL · 30,000+ followers

Peep built CXL, one of the most respected marketing education platforms. His LinkedIn posts cover B2B messaging, positioning, and growth strategy. His insights on messaging research help SEOs write content that converts.

92. Ben Goodey — Content Researcher, How They Grow · 10,000+ followers

Ben writes the How They Grow newsletter dissecting how companies grow through content and SEO. His posts break down content strategies of successful companies with original analysis.

93. Stacey MacNaught — SEO and Digital PR Consultant · 8,000+ followers

Stacey focuses on digital PR, link building, and content marketing. Her LinkedIn posts share campaign results, outreach strategies, and lessons from running large-scale digital PR campaigns.

94. Ryan Law — VP of Content, Animalz · 10,000+ followers

Ryan leads content strategy at Animalz and posts about content operations, SEO-driven content planning, and editorial management. His insights come from running content programs for SaaS companies.

  • Website: animalz.co
  • X/Twitter: @ryantlaw
  • Best for: SaaS content operations and editorial management

95. Sam Dunning — Host, Breaking B2B Podcast · 12,000+ followers

Sam covers B2B marketing, SEO, and website strategy through his LinkedIn posts and podcast. His content focuses on how B2B companies generate leads through organic search and website optimization.

96. Matthew Howells-Barby — VP of Growth, HubSpot · 15,000+ followers

Matthew led SEO growth at HubSpot and co-founded Traffic Think Tank. His LinkedIn posts cover growth strategy, SEO at scale, and building SEO teams. Rare perspective from someone who scaled SEO at a billion-dollar company.

97. Kaleigh Moore — Freelance Writer, SaaS and eCommerce · 10,000+ followers

Kaleigh writes for top SaaS and eCommerce brands. Her LinkedIn posts cover freelance writing, content marketing, and how to create content that ranks. Useful for content creators and editorial teams.

98. Jake Ward — CEO, Byword.ai · 8,000+ followers

Jake posts about AI content, programmatic SEO, and scaling content production. His perspective comes from building an AI content platform. Good for teams exploring how AI fits into their SEO strategy.

  • Website: byword.ai
  • X/Twitter: @jakezward
  • Best for: AI content strategy, programmatic SEO, and content at scale

99. Connor Lahey — SEO Lead, Semrush · 8,000+ followers

Connor shares practical SEO insights from working at one of the largest SEO tool companies. His posts cover keyword strategy, content optimization, and search trends from Semrush data.

100. Joel Klettke — Founder, Case Study Buddy · 10,000+ followers

Joel specializes in B2B case studies and conversion copywriting. His LinkedIn posts cover how to write case studies that rank and convert. Unique niche combining SEO with sales enablement content.

How to Build Your SEO Learning Feed on LinkedIn

Following 100 people is a start. Building a useful learning feed requires intention. Here is a practical framework.

Step 1: Follow all 80 from this list. Use the table of contents above to jump to each category. Follow and ring the bell for notifications on your top 10. LinkedIn limits bell notifications, so pick the voices most relevant to your current work.

Step 2: Engage within the first week. Comment on at least 5 posts with specific thoughts, not generic praise. LinkedIn’s algorithm surfaces more content from accounts you interact with. Active engagement unlocks better content in your timeline.

Step 3: Save posts that contain frameworks. Use LinkedIn’s bookmark feature. Create a collection for SEO insights you want to reference later when writing blog posts or building strategy documents. Bookmarked posts become your personal SEO reference library over time.

Step 4: Join the conversation threads. The best SEO insights on LinkedIn often appear in the comments. Lily Ray’s update threads attract analysis from dozens of practitioners. Kevin Indig’s posts spark debates between agency owners and in-house SEOs. Reading the comments doubles the value of every post.

Step 5: Audit your feed monthly. Unfollow accounts that post motivational fluff without substance. Add new voices you discover through the comments. Your feed should evolve as your SEO knowledge grows.

Step 6: Apply 1 insight per week. The best feed means nothing without execution. Pick 1 tip from your feed each week and implement it on your site. That compounds faster than reading alone.

Step 7: Cross-reference with other platforms. Many experts on this list also publish newsletters, YouTube channels, and podcast episodes. Aleyda runs SEO Fomo. Kevin runs Growth Memo. Subscribe to 2 or 3 newsletters from your favorite voices.

What to Skip on LinkedIn SEO Content

Not every SEO post is worth your time. Avoid accounts that only repost headlines without original analysis. Skip profiles that promise “10x your traffic” with no case studies. Ignore threads that claim overnight results but never explain the method.

The experts on this list earn their spot because they share original research, data, and tested frameworks. That is the standard your feed should maintain. For more learning resources, explore our guide on the best SEO blogs and the best SEO newsletters.

Why LinkedIn Beats X for SEO Learning in 2026

LinkedIn reported that thought leadership content has a 1.7x higher click-through rate compared to other post types. For SEO professionals, that means deeper engagement with educational posts.

X remains better for breaking news and real-time algorithm chatter. Barry Schwartz and Brodie Clark both post faster on X. But LinkedIn provides space for longer analysis that X’s format does not support.

The shift matters for career growth too. Recruiters and hiring managers scan LinkedIn feeds. The SEO experts you engage with shape how you appear in the industry. Commenting on posts from Lily Ray or Mike King signals your expertise to potential employers and clients.

LinkedIn’s 2026 algorithm also favors niche expertise over general content. That benefits SEO specialists directly. A post about internal linking strategy from a verified practitioner outperforms a generic marketing tip from a larger account.

FAQ

Who is the most followed SEO influencer on LinkedIn?

Neil Patel holds the top spot among dedicated SEO experts with over 1,470,000 followers. Among technical SEO specialists, Aleyda Solis leads with over 109,000 followers. Follower count does not equal content quality. Mike King has 30,000 followers but posts the deepest technical analysis on the platform.

How often do SEO influencers post on LinkedIn?

The most active SEO influencers post 3 to 5 times per week. Neil Patel, Barry Schwartz, and Aleyda Solis post almost daily. Others like Brian Dean and Cyrus Shepard post 1 to 2 times per week with higher depth per post. Consistency matters more than frequency for building audience trust.

Should I follow SEO influencers or marketing generalists on LinkedIn?

Follow both, but weight toward specialists. Pure SEO experts like Lily Ray, Kevin Indig, and Mike King provide technical depth. Content strategists like Ann Handley, Ross Simmonds, and Andy Crestodina provide the strategic context that makes SEO work inside a larger business.

How do I find more SEO experts on LinkedIn beyond this list?

Check the comments on posts from the 100 people listed here. LinkedIn’s algorithm surfaces active commenters. Explore the speakers list from conferences like BrightonSEO, MozCon, and SearchLove. Check out our lists of SEO influencers on Instagram and the best SEO YouTube channels.

What makes a good SEO influencer worth following?

3 signals: original research or data, a consistent posting schedule, and willingness to share failures alongside wins. Avoid accounts that only share motivational quotes or repost news without analysis. The best SEO voices teach from experience and show their work.

Is LinkedIn better than X for following SEO experts?

LinkedIn and X serve different purposes. LinkedIn favors long-form insights, career context, and professional discussion. X favors real-time updates, quick takes, and breaking news. LinkedIn is better for strategic learning. X is better for staying current on algorithm changes. Many experts on this list are active on both platforms.

Start Building Your SEO Knowledge Stack Today

The 100 SEO influencers on this list represent the strongest voices in search marketing on LinkedIn in 2026. Follow them. Engage with their content. Apply what you learn.

Which of these 100 experts are you going to follow first? And who did we miss?

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Written and published by Stacc. We publish 3,500+ articles per month across 70+ industries. All data verified against public sources as of March 2026.

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