SEO Tips 54 min read

100 Best SEO Influencers on LinkedIn Who Share Real Tactics in 2026

The 100 best SEO influencers on LinkedIn in 2026. Follow these experts for search strategy, algorithm updates, content marketing, link building, local.

SG
Siddharth Gangal
· 2026-05-05
100 Best SEO Influencers on LinkedIn Who Share Real Tactics in 2026

There are over 10 million people on LinkedIn who post about marketing and SEO. Most of it is recycled opinions and motivational fluff. Finding the signal requires knowing exactly who to follow.

This is Stacc’s annual recognition of the 100 best SEO influencers on LinkedIn for 2026. We evaluated hundreds of active voices against three criteria: original insight, consistent publishing in 2026, and content that delivers real SEO value.

Each person on this list has been selected by Stacc’s editorial team. This is an exclusive list. The signal among enormous noise.

We publish 3,500+ blog posts across 70+ industries. We track which SEO voices deliver original, tested insights versus generic advice. Here is what this list covers:

  • 100 handpicked SEO and marketing experts across 10 categories
  • Each person’s follower count, website, social accounts, and newsletter
  • What each expert posts about and why their content stands out
  • How to build a high-signal SEO learning feed on LinkedIn

Recognised on This List?

If you were selected, you have earned Stacc’s recognition as one of the 100 best SEO influencers on LinkedIn for 2026.

Display your award. Email [email protected] with the subject line “Best SEO LinkedIn Influencers Badge” and we will send you a badge image and embed code to display on your site or LinkedIn profile. And link back to this page.

Table of Contents

  1. SEO Strategy Leaders
  2. Technical SEO Experts
  3. Content Marketing and Brand Builders
  4. Local SEO Specialists
  5. Link Building and Digital PR Experts
  6. SEO News and Algorithm Analysts
  7. Agency Owners and SEO Practitioners
  8. Product-Led and SaaS SEO
  9. SEO Educators and Community Builders
  10. PPC and Paid Search Experts Who Also Cover SEO
  11. How to Build Your SEO Learning Feed on LinkedIn
  12. FAQ

Quick Reference: Top 30 SEO Influencers on LinkedIn

NameCompany / RoleSpecialtyLinkedIn Followers (approx)Known For
Neil PatelNP Digital, Co-FounderSEO strategy, content marketing1,470,000+Daily ranking tactics, keyword research at scale
Rand FishkinSparkToro, Co-FounderZero-click search, audience research189,000+Contrarian takes on organic CTR and AI search
Kevin IndigGrowth Memo, AuthorSaaS SEO, product-led growth70,000+Weekly newsletter connecting SEO to product growth
Brian DeanBacklinko (Semrush), FounderLink building, content optimization100,000+Skyscraper Technique, data-driven frameworks
Cyrus ShepardZyppy SEO, FounderCTR optimization, title tags40,000+Original CTR research and title tag science
Tim SouloAhrefs, CMOSearch data, content strategy45,000+Original Ahrefs research challenging SEO assumptions
Aleyda SolisOrainti, FounderInternational SEO, technical SEO109,000+SEO Fomo newsletter, daily algorithm updates
John MuellerGoogle, Search AdvocateTechnical SEO, indexation55,000+Official Google guidance on crawl and index questions
Barry SchwartzSearch Engine Roundtable, FounderAlgorithm updates, breaking news60,000+First reporter on Google algorithm changes
Lily RayAmsive, VP SEO StrategyE-E-A-T, core update analysis80,000+Core update impact analysis, trust signals
Mike KingiPullRank, FounderTechnical SEO, Google patents30,000+Engineering-level explanations of ranking systems
Ann HandleyMarketingProfs, CCOContent writing, brand storytelling450,000+“Everybody Writes,” editorial craft for SEO
Ross SimmondsFoundation Marketing, FounderContent distribution, B2B content80,000+Content distribution strategy framework
Wil ReynoldsSeer Interactive, FounderData-driven SEO, paid+organic50,000+Honest takes on agency SEO and data integrity
Eli SchwartzAuthor, “Product-Led SEO”Programmatic SEO, SaaS growth60,000+Product-led SEO advisory for Shopify, Reddit
Nathan GotchRankability + Gotch SEO, FounderLink building, site audits62,000+Step-by-step SEO tutorials on YouTube
Joy HawkinsSterling Sky, OwnerLocal SEO, Google Maps15,000+Local pack ranking experiments and GBP research
Darren ShawWhitespark, FounderLocal ranking factors, citations12,000+Annual Local Search Ranking Factors survey
Paddy MooganAira, Co-FounderLink building, digital PR10,000+“The Link Building Book,” outreach strategy
Mordy ObersteinWix, Head of SEO BrandAlgorithm analysis, SERP trends20,000+SERP’s Up podcast, algorithm commentary
Crystal CarterWix, Head of SEO CommunicationsStructured data, SERP features25,000+Schema markup, AI Overviews optimization
Patrick StoxAhrefs, Product AdvisorCrawling, indexation, technical SEO25,000+Enterprise crawl management, Ahrefs data
Jason BarnardKalicube, FounderBrand SERPs, entity SEO20,000+Knowledge panel management, brand SERP book
Brodie ClarkSEO ConsultantSERP feature tracking15,000+Early detection of new Google SERP changes
Marie HaynesMarie Haynes Consulting, CEOPenalty recovery, E-E-A-T18,000+Google quality algorithm recovery consulting
Dave GerhardtExit Five, FounderB2B marketing, content strategy100,000+Exit Five community for B2B marketers
Amanda NatividadSparkToro, VP MarketingZero-click content, audience research50,000+Coined “zero-click content” concept
Andy CrestodinaOrbit Media, Co-FounderContent strategy, analytics30,000+Annual Blogging Survey, evidence-based content
Chima MmejeSEO ConsultantContent clusters, topical authority12,000+Keyword research to editorial strategy systems
Bernard HuangClearscope, Co-FounderSemantic SEO, content optimization8,000+NLP-driven content optimization platform

See full profiles, social links, and specialties in the sections below.

SEO Strategy Leaders

These influencers have earned recognition as the voices that have shaped how the SEO industry thinks about strategy, keyword research, and organic growth. These are the names practitioners cite when they talk about who moved the needle.

Neil Patel. Co-Founder, NP Digital · 1,470,000+ followers

No dedicated SEO expert on LinkedIn commands more attention than Neil Patel. His content covers keyword research, on-page SEO, paid ads, and AI search trends. He posts daily with short breakdowns of ranking strategies and traffic growth case studies.

  • Website: neilpatel.com
  • X/Twitter: @neilpatel
  • YouTube: Neil Patel (1M+ subscribers)
  • Newsletter: NP Digital Blog
  • LinkedIn: Neil Patel
  • Best for: Accessible SEO strategies and marketing data at scale

Rand Fishkin. Co-Founder, SparkToro · 189,000+ followers

Few people in search have challenged conventional wisdom as persistently or as effectively as Rand Fishkin. He co-founded Moz and now runs SparkToro, an audience research tool. His LinkedIn posts explore zero-click searches, the decline of organic CTR, and how AI search is changing SEO.

  • Website: sparktoro.com
  • X/Twitter: @randfish
  • YouTube: SparkToro
  • Newsletter: SparkToro Blog
  • LinkedIn: Rand Fishkin
  • Best for: Contrarian, data-backed takes on search marketing trends

Kevin Indig. Growth Advisor, Author of Growth Memo · 70,000+ followers

Among the rare voices who can connect SEO directly to product growth, Kevin Indig stands above the rest. He advises companies like Shopify, Reddit, and Notion on SEO and growth. His weekly newsletter, Growth Memo, dissects search trends, AI disruption, and organic growth strategy.

Brian Dean. Founder, Backlinko (Semrush) · 100,000+ followers

Few individuals have contributed more original frameworks to SEO than Brian Dean, creator of the Skyscraper Technique. He built Backlinko into one of the most-cited SEO resources online before Semrush acquired it. Brian now focuses on data-driven content about link building, content optimization, and search traffic growth.

  • Website: backlinko.com
  • X/Twitter: @BrianEDean
  • YouTube: Brian Dean (500K+ subscribers)
  • LinkedIn: Brian Dean
  • Best for: Data-driven link building and content optimization frameworks

Cyrus Shepard. Founder, Zyppy SEO · 40,000+ followers

When it comes to original CTR research and title tag science, no one on LinkedIn publishes more rigorous data than Cyrus Shepard. He founded Zyppy, an SEO software company focused on title tag testing and CTR optimization, and previously led the content team at Moz. His LinkedIn posts feature original research, CTR experiments, and on-page optimization data.

Tim Soulo. CMO, Ahrefs · 45,000+ followers

As the marketing mind behind Ahrefs, Tim Soulo has shaped how an entire generation of SEOs think about data. He shares deep dives into search data, content strategy, and SEO metrics, regularly publishing original studies that challenge common SEO assumptions with evidence.

Glen Allsopp. Founder, Detailed.com · 20,000+ followers

Glen Allsopp has built a reputation as the SEO industry’s most incisive investigative analyst. He runs Detailed.com, a site that exposes who owns the top-ranking pages in Google, and publishes original research on search monopolies, affiliate SEO, and content strategy that reveals patterns most SEO professionals never notice.

  • Website: detailed.com
  • X/Twitter: @ViperChill
  • Newsletter: Detailed Newsletter
  • LinkedIn: Glen Allsopp
  • Best for: Deep investigative analysis of who actually dominates Google search results

Dharmesh Shah. CTO and Co-Founder, HubSpot · 700,000+ followers

As the technical co-founder of HubSpot, Dharmesh Shah helped define what modern inbound marketing looks like at scale. His LinkedIn posts cover content strategy, AI in marketing, and organic growth, bringing a rare technical founder perspective to SEO and content marketing.

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Technical SEO Experts

These are the voices that have shaped how the SEO industry thinks about crawlability, indexation, structured data, site architecture, and the engineering side of search. Each one has earned their place through original research and tested expertise.

Mike King. Founder, iPullRank · 30,000+ followers

No one on LinkedIn explains the engineering behind Google rankings with more depth or clarity than Mike King. He founded iPullRank, an agency known for enterprise technical SEO, and digs into patents, information retrieval systems, and how Google works under the hood in a way that most influencers never attempt.

Aleyda Solis. International SEO Consultant, Founder of Orainti · 109,000+ followers

Among technical and international SEO consultants worldwide, Aleyda Solis has earned recognition as one of the most respected practitioners in the field. She runs the SEO Fomo newsletter and posts daily about algorithm updates, search intent, crawlability, and global SEO strategy.

  • Website: aleydasolis.com
  • X/Twitter: @aleyda
  • YouTube: Aleyda Solis
  • Newsletter: SEO Fomo
  • LinkedIn: Aleyda Solis
  • Best for: International SEO, real-time news curation, and practical frameworks

Crystal Carter. Head of SEO Communications, Wix · 25,000+ followers

Crystal Carter has become one of the clearest voices on structured data and SERP features in the industry. She leads SEO communications at Wix, speaks at major search conferences, and translates Google documentation into actionable advice about schema markup and how search engines parse content.

John Mueller. Search Advocate, Google · 55,000+ followers

As Google’s most accessible public voice on search-related questions, John Mueller has helped millions of SEOs understand how indexing and crawlability actually work. His LinkedIn content clarifies misconceptions about how Google treats websites, covering Core Web Vitals and Google Search Console directly from the source.

Danny Sullivan. Public Liaison for Search, Google · 50,000+ followers

Danny Sullivan founded Search Engine Watch and Search Engine Land before becoming Google’s public liaison for search. A career trajectory that makes him one of the most authoritative voices on ranking systems that exists. His posts explain how Google evaluates content quality directly from the inside.

Cindy Krum. Founder and CEO, MobileMoxie · 12,000+ followers

Cindy Krum coined the term “fraggles” for fragment-based indexing. A contribution that alone marks her as a distinctive voice in mobile SEO. She specializes in mobile-first indexing, app SEO, and how Google processes content on mobile devices.

JR Oakes. VP of Product, Locomotive Agency · 15,000+ followers

JR Oakes represents a rare combination: the data scientist and the technical SEO practitioner in one. He builds tools, runs experiments, and shares code-based approaches to search problems including Python for SEO, log file analysis, and large-scale crawl optimization.

Britney Muller. Data Scientist, Freelance SEO · 20,000+ followers

Britney Muller has done more than almost anyone to bring data science thinking into mainstream SEO practice. She previously led SEO research at Moz and continues to publish on machine learning for SEO, data visualization, and technical audits that make complex data concepts accessible.

Jesse McDonald. Director of Technical SEO, IBM · 10,000+ followers

Managing SEO for one of the largest enterprise websites on the internet qualifies Jesse McDonald as one of the most battle-tested technical practitioners on this list. He posts about enterprise crawl management, site architecture, and JavaScript SEO from direct, massive-scale experience.

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Content Marketing and Brand Builders

These influencers have earned recognition as the voices that bridge the gap between SEO and content strategy. The practitioners who proved that writing, distribution, and brand building are inseparable from organic growth.

Ann Handley. Chief Content Officer, MarketingProfs · 450,000+ followers

Ann Handley wrote “Everybody Writes,” one of the most influential content marketing books in existence, and her status as a LinkedIn voice reflects decades of genuine craft leadership. She posts about writing quality, content strategy, email marketing, and brand storytelling. The creative foundation that makes SEO content writing actually work.

Ross Simmonds. Founder, Foundation Marketing · 80,000+ followers

Ross Simmonds has become the loudest and most persuasive voice on LinkedIn for content distribution strategy. His central argument. That most content fails not because it is bad, but because nobody distributes it. Has reshaped how B2B SaaS brands think about organic content.

Dave Gerhardt. Founder, Exit Five · 100,000+ followers

Dave Gerhardt built Exit Five into the defining community for B2B marketers, and his LinkedIn presence reflects the same no-nonsense approach to connecting content strategy to business outcomes. He posts about brand building, content marketing strategy, positioning, and go-to-market, not just traffic numbers.

Amanda Natividad. VP Marketing, SparkToro · 50,000+ followers

Amanda Natividad coined the term “zero-click content”. A concept that has become foundational to how marketers think about generative engine optimization and organic distribution in the AI search era. She writes about creating content that delivers value without requiring a click, and about audience research that goes beyond keyword volume.

Andy Crestodina. Co-Founder, Orbit Media · 30,000+ followers

Andy Crestodina publishes the annual Blogging Survey and has built one of the most data-backed bodies of content marketing work on the internet. His posts about content marketing strategy, analytics, and conversion optimization consistently set the standard for evidence-driven thinking in the field.

Joe Pulizzi. Founder, Content Marketing Institute · 40,000+ followers

Joe Pulizzi coined the term “content marketing” and founded Content Marketing Institute. Which means the entire industry is, in a real sense, built on his foundational thinking. His posts about content strategy, audience building, and media company thinking continue to influence how brands treat content as a business asset.

Jay Baer. Author, Keynote Speaker · 60,000+ followers

Jay Baer wrote “Youtility” and has spent his career teaching brands to create content so genuinely useful that people would pay for it. A philosophy that aligns perfectly with what Google rewards in 2026. His LinkedIn posts cover customer experience, word-of-mouth marketing, and the content strategy underneath both.

  • Website: jaybaer.com
  • X/Twitter: @jaybaer
  • YouTube: Jay Baer
  • LinkedIn: Jay Baer
  • Best for: Helpful content philosophy and customer-centric marketing

Lee Odden. CEO, TopRank Marketing · 25,000+ followers

Over more than 20 years serving enterprise clients, Lee Odden has built one of the most consistent records in B2B content marketing and influencer-integrated SEO. He posts about content strategy, SEO integration, and how B2B brands build organic visibility in a way that reflects genuine long-term practice.

Julia McCoy. President, Content at Scale · 35,000+ followers

Julia McCoy built a content agency from scratch, sold it, and came back to lead Content at Scale. A trajectory that gives her rare credibility on the reality of scaling SEO blog writing at volume. Her posts about AI content workflows and content operations are among the most practically useful on LinkedIn.

Alex Cattoni. Founder, Copy Posse · 30,000+ followers

Alex Cattoni has built an 800K+ subscriber YouTube channel teaching copywriting. And her LinkedIn presence reflects the same talent for making persuasive writing frameworks accessible and immediately actionable. Her content helps SEO writers convert visitors into customers, not just attract traffic.

  • Website: copyposse.com
  • X/Twitter: @copyposse
  • YouTube: Alex Cattoni (800K+ subscribers)
  • LinkedIn: Alex Cattoni
  • Best for: Conversion copywriting and persuasive content frameworks

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Local SEO Specialists

These influencers have earned recognition as the definitive voices on Google Business Profile optimization, local pack rankings, citations, and review management. If you operate a local business or serve clients who do, these are your people.

Joy Hawkins. Owner, Sterling Sky · 15,000+ followers

Joy Hawkins is widely regarded as the top authority on Google Maps rankings and local pack behavior in the SEO industry. She runs Sterling Sky, a local SEO agency, moderates the Google Business Profile community, and runs controlled experiments on local search that no one else is replicating.

Darren Shaw. Founder, Whitespark · 12,000+ followers

Darren Shaw runs the annual Local Search Ranking Factors survey. The most cited research on local SEO ranking signals in existence. He founded Whitespark, a local SEO tool and citation management company, and his data shapes how the entire local SEO industry makes decisions.

  • Website: whitespark.ca
  • X/Twitter: @DarrenShaw_
  • Newsletter: Whitespark Local SEO Newsletter
  • LinkedIn: Darren Shaw
  • Best for: Local search ranking factors research and citation management

Greg Gifford. VP of Search, SearchLab Digital · 10,000+ followers

Greg Gifford has earned a reputation as one of the most entertaining and genuinely useful local SEO speakers in the industry. He posts about local search strategy, GBP features, and multi-location SEO with conference-quality depth and a delivery style that makes technical content memorable.

Ben Fisher. Co-Founder, Steady Demand · 8,000+ followers

As a Google Business Profile Gold Product Expert, Ben Fisher has earned a level of platform recognition that sets him apart from most local SEO practitioners. He posts about GBP suspensions, review management, and local listing optimization. Troubleshooting the problems that stump everyone else.

These influencers have earned recognition as the practitioners who moved the craft of link acquisition from dark arts to legitimate, repeatable strategy. Their work defines what modern link building actually looks like.

Paddy Moogan. Co-Founder, Aira · 10,000+ followers

Paddy Moogan wrote “The Link Building Book”. The most comprehensive published guide on the subject. Before co-founding Aira, a digital PR and SEO agency. His posts about link building strategies, digital PR campaigns, and outreach tactics reflect the perspective of someone who has shaped the discipline.

Robbie Richards. VP of Marketing, Virayo · 15,000+ followers

Robbie Richards has built a following by publishing some of the most detailed and immediately actionable link building case studies on the internet. His posts about outreach templates, guest posting strategies, and building authority through backlinks deliver step-by-step frameworks that practitioners can use today.

Dixon Jones. CEO, InLinks · 12,000+ followers

Dixon Jones brings a perspective on link building that most practitioners never reach: the intersection of link analysis, entity SEO, and knowledge graph optimization. He formerly served as Marketing Director at Majestic and now runs InLinks, bridging semantic SEO with the link intelligence he spent years building.

Kasra Dash. Founder, Kaizen · 8,000+ followers

Kasra Dash runs Kaizen, a multiple-award-winning digital PR and link building agency whose campaigns have become case studies in creative link acquisition at scale. His posts about data-driven PR campaigns and scaling outreach reflect what genuinely excellent link building looks like in practice.

Nick Zviadadze. Founder, MintSEO · 8,000+ followers

Nick Zviadadze has built a reputation for publishing link building experiments and SERP analyses that cut straight to what actually moves the needle. His content is direct, practitioner-focused, and grounded in real results rather than theory.

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SEO News and Algorithm Analysts

These influencers have earned recognition as the fastest and most reliable trackers of Google updates, SERP changes, and algorithm shifts. Follow them to stay current as search evolves in real time.

Barry Schwartz. Founder, Search Engine Roundtable · 60,000+ followers

For over 20 years, Barry Schwartz has been the first name SEOs turn to when Google moves. He founded Search Engine Roundtable and consistently reports on algorithm changes faster than any other outlet. Often before Google has made an official statement.

Lily Ray. VP of SEO Strategy, Amsive · 80,000+ followers

When Google releases a core update, Lily Ray is the voice the industry waits for. She specializes in E-E-A-T, content quality signals, and how Google evaluates trust, and her analysis of core updates is cited by SEO publications worldwide.

Brodie Clark. SEO Consultant · 15,000+ followers

Brodie Clark tracks Google SERP changes with more precision than almost anyone in the industry. He runs a newsletter and spots new SERP features and algorithm patterns before they make headlines. The kind of early signal that gives practitioners a genuine competitive edge.

Marie Haynes. CEO, Marie Haynes Consulting · 18,000+ followers

Marie Haynes has built her entire consulting practice around one of the hardest problems in SEO: recovering from Google quality algorithm hits. She posts detailed analysis after every core update and her expertise on E-E-A-T and penalty recovery is among the most trusted in the industry.

Mordy Oberstein. Head of SEO Brand, Wix · 20,000+ followers

Mordy Oberstein has a gift for making complex algorithm analysis both rigorous and genuinely engaging. He co-hosts the SERP’s Up podcast and posts about algorithm updates, search trends, and SEO industry analysis in a way that explains what changes actually mean for real websites.

Loren Baker. Founder, Search Engine Journal · 25,000+ followers

Loren Baker founded Search Engine Journal, one of the top SEO publications, and spent two decades shaping how the industry consumes search news. His posts reflect that depth of institutional knowledge. A perspective no newcomer to the space can replicate.

Danny Goodwin. Editorial Director, Search Engine Land · 12,000+ followers

Danny Goodwin has spent years filtering signal from noise across the busiest news cycle in digital marketing. He runs editorial at Search Engine Land and Search Engine Journal, and his perspective consistently separates the meaningful updates from the churn.

Roger Montti. Staff Writer, Search Engine Journal · 10,000+ followers

Roger Montti covers Google algorithm updates and search patents with a depth that consistently uncovers details other SEO journalists miss. His patent analysis work has become a go-to reference for practitioners who want to understand the science behind how Google actually ranks content.

Matt Southern. Senior News Writer, Search Engine Journal · 8,000+ followers

Matt Southern has earned a reputation for being fast, accurate, and consistently well-sourced across daily search industry coverage. He posts about Google updates, new search features, and marketing tool changes with the reliability that breaking news demands.

Kristi Hines. SEO and Content Marketing Writer · 10,000+ followers

Kristi Hines has written for nearly every major SEO publication and built a career as one of the most reliable, cross-platform voices in search industry journalism. Her deep publishing experience across the SEO ecosystem makes her an unusually well-rounded source for content marketing and SEO writing guidance.

Mark Williams-Cook. Founder, AlsoAsked and Candour · 15,000+ followers

Mark Williams-Cook created AlsoAsked.com. One of the most widely used tools for mining People Also Ask data. Which alone establishes him as someone who has contributed original infrastructure to the SEO industry. He also hosts the Search with Candour podcast covering weekly SEO news.

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Agency Owners and SEO Practitioners

These influencers have earned recognition as the practitioners whose posts reflect real-world client results. Not theory, not case studies from five years ago, but what is working right now in the agencies they run.

Wil Reynolds. Founder, Seer Interactive · 50,000+ followers

Wil Reynolds founded Seer Interactive into one of the most respected SEO and analytics agencies in the country, and his LinkedIn presence reflects the same honesty and data-first thinking that built that reputation. He posts about data-driven marketing, building domain authority, and combining paid and organic search with a candor that sets him apart.

Nathan Gotch. Founder, Rankability and Gotch SEO · 62,000+ followers

Nathan Gotch has built one of the most comprehensive SEO education presences on LinkedIn and YouTube, with over 300K subscribers watching his step-by-step tutorials on link building, on-page optimization, and site audits. His ability to make complex processes actionable for intermediate practitioners is unmatched.

  • Website: gotchseo.com
  • X/Twitter: @nathangotch
  • YouTube: Nathan Gotch (300K+ subscribers)
  • LinkedIn: Nathan Gotch
  • Best for: Actionable SEO tutorials and step-by-step audit walkthroughs

Matt Diggity. Founder, Diggity Marketing · 15,000+ followers

Matt Diggity has built his credibility the hard way: by running an SEO agency, owning affiliate sites, and investing in digital businesses simultaneously. Then sharing what actually produces revenue from the operator seat. His posts on link building, site flipping, and ranking strategies are grounded in real P&L accountability.

Ryan Stewart. Founder, The Blueprint Training · 20,000+ followers

Ryan Stewart built and sold an SEO agency before creating a training program for agency owners. A sequence that gives him the dual perspective of operator and educator. He posts about agency operations, client acquisition, and SEO processes with a focus on building businesses that are actually profitable.

Craig Campbell. SEO Consultant and Trainer · 18,000+ followers

Craig Campbell has built one of the most transparent and consistently practical SEO presences in the UK, with a YouTube channel of over 150K subscribers covering everything from technical audits to local SEO. His willingness to share ranking experiments and real case study data makes his content immediately useful.

Joshua George. Founder, ClickSlice · 12,000+ followers

Joshua George runs ClickSlice with a commitment to transparent reporting that is rare in the agency world. His YouTube channel features detailed ranking case studies with real numbers, and his LinkedIn posts about client SEO results and local SEO strategies reflect genuine accountability to outcomes.

Kyle Roof. Co-Founder, PageOptimizer Pro · 12,000+ followers

Kyle Roof has built his entire reputation on something most SEOs talk about but rarely do: controlled, scientific on-page testing. He co-founded PageOptimizer Pro and posts about correlation studies and ranking factor experiments conducted in environments designed to isolate variables.

Steve Toth. Founder, SEO Notebook · 10,000+ followers

The SEO Notebook newsletter has become one of the most cited tactical SEO resources in the practitioner community, and Steve Toth has earned that reputation by publishing original tactics on topical authority and content strategy that practitioners can implement directly.

Eric Siu. CEO, Single Grain · 40,000+ followers

Eric Siu runs Single Grain and co-hosts the Marketing School podcast with Neil Patel. Delivering a daily stream of marketing insights that has made him one of the most consistent voices connecting SEO strategy with business growth. His perspective spans agency operations, content marketing, and the metrics that actually matter.

  • Website: singlegrain.com
  • X/Twitter: @ericosiu
  • YouTube: Eric Siu
  • Newsletter: Marketing School Podcast
  • LinkedIn: Eric Siu
  • Best for: Daily marketing insights and SEO-meets-business strategy

Carolyn Lyden. Search and Content Consultant · 8,000+ followers

Carolyn Lyden has built her reputation around operationalizing SEO. Turning search strategy into repeatable processes that in-house teams can actually execute. Her posts about search intent, content audits, and SEO process design fill a gap that most influencers leave open.

Product-Led and SaaS SEO

These influencers have earned recognition as the voices who redefined what SEO means for SaaS companies. Showing how organic growth can be engineered into the product itself, not just bolted on through content.

Eli Schwartz. Author of Product-Led SEO · 60,000+ followers

Eli Schwartz literally wrote the book on product-led SEO, and his advisory work with companies like Shopify, Reddit, and Notion gives that book real authority. His posts cover programmatic SEO, search intent mapping, and scaling content operations from the perspective of someone who has done it at billion-dollar scale.

Brendan Hufford. Founder, Growth Sprints · 15,000+ followers

Brendan Hufford has become one of the most trusted voices for SaaS companies figuring out how to build organic growth from scratch. He posts about content strategy, keyword research, and SEO for beginners with the clarity of someone who has built content engines for dozens of B2B brands.

John Bonini. Founder, Some Good Content · 10,000+ followers

John Bonini built the content program at Databox before founding Some Good Content, giving him hard-won insight into how SaaS companies should think about SEO differently from traditional businesses. His posts about content strategy and positioning cut through the generic advice that dominates the space.

Jacinda Santora. Content Marketing Consultant · 8,000+ followers

Jacinda Santora has built her expertise around content operations for SaaS companies. The editorial calendars, content audits, and SEO-driven content programs that turn strategy into consistent execution. Her focus on building scalable content systems makes her content valuable for teams ready to grow.

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SEO Educators and Community Builders

These influencers have earned recognition as the teachers and community builders who made SEO accessible. The voices that trained the next generation of practitioners and built the spaces where the industry learns together.

Areej AbuAli. Founder, Women in Tech SEO · 15,000+ followers

Areej AbuAli founded Women in Tech SEO. The largest community for women in the search industry. And in doing so created something the SEO world genuinely lacked. She posts about technical SEO, community building, and career growth, and consistently amplifies voices that deserve more visibility.

Sam Oh. VP of Marketing, Ahrefs · 20,000+ followers

Sam Oh has helped teach millions of people SEO through Ahrefs’ YouTube channel. One of the largest SEO education channels on the internet with over 1M subscribers. His posts about keyword research, content strategy, and practical ranking tactics translate complex concepts into steps anyone can follow.

  • Website: ahrefs.com
  • X/Twitter: @samsgoh
  • YouTube: Ahrefs (1M+ subscribers)
  • LinkedIn: Sam Oh
  • Best for: SEO tutorials and step-by-step ranking guides for beginners

Tommy Griffith. Co-Founder, ClickMinded · 12,000+ followers

Tommy Griffith ran SEO at Airbnb and PayPal before co-founding ClickMinded. An SEO training platform whose credibility comes directly from that enterprise background. His posts about enterprise SEO, career advice, and practical ranking frameworks carry the weight of someone who has operated at the highest level.

Dan Shure. Host, Experts On The Wire Podcast · 8,000+ followers

Dan Shure hosts Experts On The Wire, an SEO interview podcast that features some of the deepest one-on-one conversations in search. His consultancy work and podcast together make him a rare practitioner-educator whose insights span both the strategic and the granular.

  • Website: evolvingseo.com
  • X/Twitter: @dan_shure
  • Newsletter: Experts On The Wire Podcast
  • LinkedIn: Dan Shure
  • Best for: In-depth SEO interviews and strategic search thinking

Bill Slawski (Legacy). Founder, SEO by the Sea · Legacy account

Bill Slawski passed away in 2022, but his work on Google patent analysis remains the most authoritative body of writing on search engine architecture that exists. His blog, SEO by the Sea, is a resource that every serious technical SEO practitioner owes a debt to.

  • Website: seobythesea.com
  • X/Twitter: @bill_slawski (archived)
  • Best for: Google patent analysis and understanding search engine architecture (archived resource)

Gael Breton. Co-Founder, Authority Hacker · 15,000+ followers

Gael Breton co-founded Authority Hacker and built it into one of the most data-driven training platforms for authority website builders and affiliate SEOs. His podcast covers SEO experiments with transparent data. The kind of honest performance reporting that makes his content consistently worth following.

Spencer Haws. Founder, Niche Pursuits · 15,000+ followers

Spencer Haws built multiple niche websites and has documented the entire process publicly. Including the revenue and traffic numbers that most site builders keep private. That transparency is what makes his content uniquely valuable for anyone building an SEO-driven content business.

Adam Enfroy. Founder, AdamEnfroy.com · 20,000+ followers

Adam Enfroy grew a blog to over 500,000 monthly visitors using SEO. And documented exactly how he did it. His approach of treating blogging as a startup rather than a hobby produced one of the most-cited organic growth case studies in the content marketing space.

Brandon Gaille. Host, Blogging Millionaire Podcast · 10,000+ followers

Brandon Gaille built a blog to millions of monthly visitors and has spent years reverse-engineering exactly what drove that growth on the Blogging Millionaire podcast. His data-heavy, actionable episodes represent some of the most evidence-backed thinking on traffic and content strategy available in podcast form.

Want SEO results without building a content team? Stacc publishes 30 to 80 optimized blog posts per month on autopilot. Start for $1 →

PPC and Paid Search Experts Who Also Cover SEO

These influencers have earned recognition as the paid search practitioners whose thinking consistently spills over into organic strategy. The voices that show how paid and unpaid search inform each other.

Adam Erhart. Marketing Strategist · 15,000+ followers

Adam Erhart has built a 700K+ subscriber YouTube audience by teaching digital marketing strategy with unusual clarity, and his LinkedIn presence reflects that same talent for making the connection between paid advertising, funnel design, and organic content legible.

  • Website: adamerhart.com
  • X/Twitter: @AdamErhart
  • YouTube: Adam Erhart (700K+ subscribers)
  • LinkedIn: Adam Erhart
  • Best for: Digital marketing strategy bridging paid ads and organic growth

Ryan Deiss. Founder, DigitalMarketer · 30,000+ followers

Ryan Deiss created the Customer Value Optimization framework and built DigitalMarketer into one of the most influential marketing education companies in the world. His posts about marketing funnels, customer acquisition, and multi-channel strategy show how paid acquisition and organic retention work together.

Pat Flynn. Founder, Smart Passive Income · 35,000+ followers

Pat Flynn built Smart Passive Income into one of the largest online business education brands by being radically transparent about his revenue and traffic data. A practice that turned his audience into one of the most engaged communities in the space. He posts about SEO, content marketing, podcasting, and audience building with the same openness.

Kim Garst. Digital Marketing Strategist · 20,000+ followers

Kim Garst has built her reputation as one of the clearest voices on how organic social supports broader digital marketing and SEO goals. Her audience-building expertise and posts about content distribution and social selling apply directly to brand visibility in search.

Rachel Pedersen. Social Media Strategist · 25,000+ followers

Rachel Pedersen has built a significant following by teaching social media marketing and content strategy with a focus on organic reach and personal authority building. Her connection between social media growth and broader digital marketing goals makes her content directly relevant to anyone building online visibility.

Sophie Miller. Founder, Pretty Little Marketer · 200,000+ followers

Sophie Miller built one of the fastest-growing marketing communities on social media from scratch, and her 200,000+ LinkedIn following reflects how effectively she makes marketing concepts accessible to beginners. Her content creation and digital marketing career advice reaches an audience most B2B marketers never touch.

Erik Huberman. Founder and CEO, Hawke Media · 20,000+ followers

Erik Huberman built Hawke Media into one of the fastest-growing marketing agencies and has earned recognition as one of the clearest voices on multi-channel marketing strategy. His posts connecting SEO with paid, email, and social reflect the integrated thinking that modern growth demands.

Latasha James. Content Creator and Digital Strategist · 15,000+ followers

Latasha James has become a go-to voice for content creators and marketers who want to understand how content workflows, video marketing, and organic distribution work together. Her bridge between content creation and SEO-driven visibility makes her unique in this category.

Wes McDowell. Web Strategist and YouTube Educator · 12,000+ followers

Wes McDowell built a 400K+ subscriber YouTube channel teaching small business owners how to use their websites for growth. A feat that demonstrates both his teaching ability and the genuine demand for SEO guidance that is accessible to non-marketers. His posts make complex SEO concepts immediately actionable for business owners.

Brian Harnish. SEO Analyst, Bruce Clay Inc. · 8,000+ followers

Brian Harnish has built a reliable voice in technical SEO through years of consistent publishing at Search Engine Journal and Bruce Clay. His posts about site audits, indexation issues, and on-page SEO best practices reflect the steady, practitioner-level expertise that the industry depends on.

SEO Strategists, Consultants, and Content Leaders

These influencers have earned recognition as contributors of original research, agency leaders, and content operations experts who bring specialized expertise that rounds out every category above.

Nick LeRoy. SEO Consultant and Newsletter Author · 12,000+ followers

Nick LeRoy has earned his standing as one of the most respected voices among solo SEO practitioners through the SEO for Lunch newsletter and years of independent consulting. His posts on freelance SEO strategy, client management, and practical ranking tactics speak directly to the reality of running an SEO practice on your own.

Olga Zarr. SEO Consultant and SEOSLY Founder · 10,000+ followers

Olga Zarr has built a reputation for the most thorough, visually detailed SEO audit walkthroughs on LinkedIn. She runs SEOSLY and publishes step-by-step audit breakdowns that make technical SEO analysis accessible and actionable for practitioners at every level.

Andrew Holland. SEO Consultant, Growth Through Content · 15,000+ followers

Andrew Holland writes the Growth Through Content newsletter and has built a following among business owners who need SEO explained in practical, jargon-free terms. His content bridges the gap between technical SEO knowledge and the business decisions that actually drive growth.

Jason Barnard. The Brand SERP Guy, Kalicube · 20,000+ followers

Jason Barnard has staked out a niche that almost no one else occupies: brand SERP optimization and knowledge panel management. He literally wrote the book on brand SERPs, and his LinkedIn posts on entity SEO and Google knowledge graphs consistently reach insights the broader industry hasn’t caught up to yet.

Tom Critchlow. SEO MBA, Independent Consultant · 8,000+ followers

Tom Critchlow publishes the SEO MBA newsletter and has carved out a unique space helping senior SEOs communicate with C-suite stakeholders and secure buy-in for SEO programs. His perspective is essential reading for anyone who has ever had to make the case for organic search to an executive team.

Patrick Stox. Product Advisor, Technical SEO, Ahrefs · 25,000+ followers

Patrick Stox is one of the most cited technical SEO voices in the industry, and his role at Ahrefs gives him access to crawl and indexation data that most practitioners will never see. His LinkedIn posts on crawl issues, site architecture, and technical SEO at scale are grounded in real platform-level evidence.

Chima Mmeje. Content Strategist and SEO Consultant · 12,000+ followers

Chima Mmeje has built a reputation for turning keyword research into editorial strategies that actually produce topical authority. Her LinkedIn posts on content clusters and SEO-driven content structure have helped dozens of brands move from producing random content to building systematic search visibility.

Kate Toon. SEO Coach, Author, and Podcast Host · 10,000+ followers

Kate Toon has authored books on both SEO and copywriting and runs the Recipe for SEO Success podcast. Making her one of the few voices on this list who combines genuine writing craft with search expertise. Her ability to make SEO approachable for non-technical business owners is rare and genuinely valuable.

Bernard Huang. Co-founder, Clearscope · 8,000+ followers

Bernard Huang built Clearscope. One of the leading content optimization platforms. And his LinkedIn posts on semantic SEO and NLP-driven content optimization reflect the product thinking behind that tool. His perspective on how search intent and content depth interact is built on real platform data.

Navah Hopkins. PPC and Search Marketing Strategist · 15,000+ followers

Navah Hopkins is one of the most respected voices on integrated search strategy. The practitioner who consistently shows how paid and organic search inform each other in ways that most specialists miss. She speaks at major conferences and her tactical advice for combined search campaigns is among the most sophisticated available.

Peep Laja. Founder, Wynter and CXL · 30,000+ followers

Peep Laja built CXL into one of the most respected marketing education platforms and then founded Wynter to solve B2B messaging research. A sequence that makes him uniquely authoritative on the conversion side of SEO. His insights on messaging and positioning help SEOs write content that actually converts the traffic they earn.

Ben Goodey. Content Researcher, How They Grow · 10,000+ followers

Ben Goodey writes the How They Grow newsletter dissecting how companies grow through content and SEO with original, deeply researched analysis. His posts break down the content strategies of successful companies in a way that turns competitive intelligence into actionable frameworks.

Stacey MacNaught. SEO and Digital PR Consultant · 8,000+ followers

Stacey MacNaught has earned recognition as one of the most results-oriented digital PR practitioners posting on LinkedIn. Her campaign results, outreach strategies, and lessons from large-scale digital PR work are shared with an honesty about what works and what does not that is genuinely useful.

Ryan Law. VP of Content, Animalz · 10,000+ followers

Ryan Law leads content strategy at Animalz and has become one of the most trusted voices on content operations and editorial management for SaaS companies. His posts on SEO-driven content planning reflect years of running programs for some of the most demanding B2B software brands.

Sam Dunning. Host, Breaking B2B Podcast · 12,000+ followers

Sam Dunning has built the Breaking B2B Podcast into a go-to resource for B2B companies trying to generate leads through organic search. His LinkedIn posts and podcast episodes focus with unusual precision on the connection between SEO and actual pipeline. Not just traffic.

Matthew Howells-Barby. VP of Growth, HubSpot · 15,000+ followers

Matthew Howells-Barby scaled SEO at HubSpot. One of the largest and most competitive content operations in the world. Before co-founding Traffic Think Tank. His LinkedIn posts on growth strategy, SEO team building, and enterprise organic search come from a vantage point that very few practitioners have ever occupied.

Kaleigh Moore. Freelance Writer, SaaS and eCommerce · 10,000+ followers

Kaleigh Moore has built a freelance writing career at the top of the SaaS and eCommerce content market and her LinkedIn posts on content quality, editorial standards, and how to create content that ranks are shaped by that high-performance client experience.

Jake Ward. CEO, Byword.ai · 8,000+ followers

Jake Ward built Byword.ai and has become one of the clearest voices on how AI content and programmatic SEO can be deployed responsibly at scale. His posts offer a platform builder’s perspective on AI content strategy that is grounded in real product experience rather than speculation.

Connor Lahey. SEO Lead, Semrush · 8,000+ followers

Connor Lahey shares practical SEO insights from inside one of the largest SEO tool companies in the world, giving his posts on keyword strategy, content optimization, and search trends a data foundation that most individual practitioners cannot match.

Joel Klettke. Founder, Case Study Buddy · 10,000+ followers

Joel Klettke has carved out a unique and genuinely valuable niche: B2B case studies that both rank in search and convert in sales cycles. His LinkedIn posts on case study creation and conversion copywriting show how SEO content and sales enablement content can serve the same piece of writing.

How to Build Your SEO Learning Feed on LinkedIn

Following 100 people is a start. Building a useful learning feed requires intention. Here is a practical framework.

Step 1: Follow all 80 from this list. Use the table of contents above to jump to each category. Follow and ring the bell for notifications on your top 10. LinkedIn limits bell notifications, so pick the voices most relevant to your current work.

Step 2: Engage within the first week. Comment on at least 5 posts with specific thoughts, not generic praise. LinkedIn’s algorithm surfaces more content from accounts you interact with. Active engagement unlocks better content in your timeline.

Step 3: Save posts that contain frameworks. Use LinkedIn’s bookmark feature. Create a collection for SEO insights you want to reference later when writing blog posts or building strategy documents. Bookmarked posts become your personal SEO reference library over time.

Step 4: Join the conversation threads. The best SEO insights on LinkedIn often appear in the comments. Lily Ray’s update threads attract analysis from dozens of practitioners. Kevin Indig’s posts spark debates between agency owners and in-house SEOs. Reading the comments doubles the value of every post.

Step 5: Audit your feed monthly. Unfollow accounts that post motivational fluff without substance. Add new voices you discover through the comments. Your feed should evolve as your SEO knowledge grows.

Step 6: Apply 1 insight per week. The best feed means nothing without execution. Pick 1 tip from your feed each week and implement it on your site. That compounds faster than reading alone.

Step 7: Cross-reference with other platforms. Many experts on this list also publish newsletters, YouTube channels, and podcast episodes. Aleyda runs SEO Fomo. Kevin runs Growth Memo. Subscribe to 2 or 3 newsletters from your favorite voices.

What to Skip on LinkedIn SEO Content

Not every SEO post is worth your time. Avoid accounts that only repost headlines without original analysis. Skip profiles that promise “10x your traffic” with no case studies. Ignore threads that claim overnight results but never explain the method.

The experts on this list earn their spot because they share original research, data, and tested frameworks. That is the standard your feed should maintain. For more learning resources, explore our guide on the best SEO blogs and the best SEO newsletters.

Why LinkedIn Beats X for SEO Learning in 2026

LinkedIn reported that thought leadership content has a 1.7x higher click-through rate compared to other post types. For SEO professionals, that means deeper engagement with educational posts.

X remains better for breaking news and real-time algorithm chatter. Barry Schwartz and Brodie Clark both post faster on X. But LinkedIn provides space for longer analysis that X’s format does not support.

The shift matters for career growth too. Recruiters and hiring managers scan LinkedIn feeds. The SEO experts you engage with shape how you appear in the industry. Commenting on posts from Lily Ray or Mike King signals your expertise to potential employers and clients.

LinkedIn’s 2026 algorithm also favors niche expertise over general content. That benefits SEO specialists directly. A post about internal linking strategy from a verified practitioner outperforms a generic marketing tip from a larger account.

FAQ

Who is the most followed SEO influencer on LinkedIn?

Neil Patel holds the top spot among dedicated SEO experts with over 1,470,000 followers. Among technical SEO specialists, Aleyda Solis leads with over 109,000 followers. Follower count does not equal content quality. Mike King has 30,000 followers but posts the deepest technical analysis on the platform.

How often do SEO influencers post on LinkedIn?

The most active SEO influencers post 3 to 5 times per week. Neil Patel, Barry Schwartz, and Aleyda Solis post almost daily. Others like Brian Dean and Cyrus Shepard post 1 to 2 times per week with higher depth per post. Consistency matters more than frequency for building audience trust.

Should I follow SEO influencers or marketing generalists on LinkedIn?

Follow both, but weight toward specialists. Pure SEO experts like Lily Ray, Kevin Indig, and Mike King provide technical depth. Content strategists like Ann Handley, Ross Simmonds, and Andy Crestodina provide the strategic context that makes SEO work inside a larger business.

How do I find more SEO experts on LinkedIn beyond this list?

Check the comments on posts from the 100 people listed here. LinkedIn’s algorithm surfaces active commenters. Explore the speakers list from conferences like BrightonSEO, MozCon, and SearchLove. Check out our lists of SEO influencers on Instagram and the best SEO YouTube channels.

What makes a good SEO influencer worth following?

3 signals: original research or data, a consistent posting schedule, and willingness to share failures alongside wins. Avoid accounts that only share motivational quotes or repost news without analysis. The best SEO voices teach from experience and show their work.

Is LinkedIn better than X for following SEO experts?

LinkedIn and X serve different purposes. LinkedIn favors long-form insights, career context, and professional discussion. X favors real-time updates, quick takes, and breaking news. LinkedIn is better for strategic learning. X is better for staying current on algorithm changes. Many experts on this list are active on both platforms.

Who are the best SEO experts to follow on LinkedIn?

The strongest SEO experts to follow on LinkedIn in 2026 are Lily Ray for core update analysis, Kevin Indig for SaaS and product-led SEO strategy, Aleyda Solis for international and technical SEO, Mike King for deep technical and patent analysis, and Barry Schwartz for breaking algorithm news. For content strategy, Ann Handley and Ross Simmonds consistently deliver original, actionable frameworks. The right list for you depends on your role — technical SEOs, agency owners, in-house marketers, and content strategists all have different people who will be most relevant to their daily work.

How do I find SEO influencers on LinkedIn?

Start with the 100 people on this list, then work outward through the comment sections on their posts. LinkedIn’s algorithm surfaces active commenters, and the people who comment most thoughtfully on posts from Lily Ray, Kevin Indig, or Mike King are often worth following themselves. Checking the speaker lists from BrightonSEO, MozCon, and SearchLove surfaces practitioners with deep, conference-tested expertise. The LinkedIn search function filtered by “SEO” under job title will surface active accounts, though the signal-to-noise ratio is lower than starting from a curated list.

Are LinkedIn SEO experts worth following for beginners?

Yes, though the value varies by who you follow. Accounts like Sam Oh (Ahrefs), Nathan Gotch, and Brendan Hufford consistently post content structured for people who are still building foundational SEO knowledge. They explain concepts before applying them and avoid assuming expertise the reader does not yet have. Avoid following highly technical voices like Mike King or JR Oakes as your primary sources until you have a working understanding of crawl mechanics and site architecture — their posts assume a knowledge base that makes them hard to apply without context.

What kind of SEO content do LinkedIn influencers post?

The SEO experts on this list post across a wide range. Algorithm update analysis and SERP change tracking (Barry Schwartz, Brodie Clark, Lily Ray). Original research and data breakdowns (Cyrus Shepard, Tim Soulo, Aleyda Solis). Step-by-step tactical guides on link building, keyword research, and content optimization (Nathan Gotch, Robbie Richards, Kyle Roof). Agency and business growth content aimed at SEO practitioners who run their own firms (Ryan Stewart, Craig Campbell, Wil Reynolds). The most valuable accounts tend to share original data, tested frameworks, or first-hand case studies rather than recycling industry news.

How often should I engage with SEO content on LinkedIn?

Engaging once or twice per week is enough to signal to LinkedIn’s algorithm that you are an active participant in SEO content, which causes it to surface more relevant posts in your feed. When you comment, make your comments specific — reference a point from the post and add context, a counterpoint, or a result from your own work. Generic comments (“great post!”) provide no algorithmic benefit and do not build credibility with the author or their audience. The practitioners on this list frequently respond to substantive comments, which can lead to useful professional relationships over time.

Start Building Your SEO Knowledge Stack Today

The 100 SEO influencers on this list represent the strongest voices in search marketing on LinkedIn in 2026. Follow them. Engage with their content. Apply what you learn.

Which of these 100 experts are you going to follow first? And who did we miss?

If you want the SEO results without doing the work yourself, Stacc publishes 30 to 80 optimized blog posts per month on autopilot. Your SEO team. $99 per month.

Are you on this list? Email us with “Best SEO LinkedIn Influencers Badge” in the subject and we will send you your badge embed code to display on your site.

Siddharth Gangal

Written by

Siddharth Gangal

Siddharth is the founder of theStacc and Arka360, and a graduate of IIT Mandi. He spent years watching great businesses lose organic traffic to competitors who simply published more. So he built a system to fix that. He writes about SEO, content at scale, and the tactics that actually move rankings.

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