SEO Tips 46 min read

50 Best SEO Experts to Follow on X (Twitter) in 2026

100 SEO experts on X organized by specialty. Strategy, technical SEO, local SEO, link building, and AI search. Website and social links included.

· 2026-04-03
50 Best SEO Experts to Follow on X (Twitter) in 2026

By Stacc Editorial · We publish 3,500+ SEO articles across 70+ industries. · Last updated: April 3, 2026

There are hundreds of thousands of accounts on X that post about SEO and marketing. Most of them recycling the same advice, the same checklists, and the same takes you have already seen. The signal-to-noise ratio is brutal.

This is Stacc’s annual recognition of the 100 best SEO accounts on X for 2026. We evaluated hundreds of active voices against three criteria: original analysis, consistent posting in 2026, and content that gives practitioners an edge. The accounts that made this list are the ones that break news before it breaks, run experiments before they are fashionable, and share what others are afraid to say.

Each account on this list has been selected by Stacc’s editorial team. No general business accounts. No recycled advice. Pure SEO signal.

The problem is noise. Thousands of accounts post about SEO. Most recycle the same advice. A small group of practitioners, analysts, and Google engineers share original insights that actually move rankings. We track these voices daily because staying current on SEO trends is how we keep 3,500+ published articles performing.

Here is what you will learn:

  • 100 SEO experts organized by specialty across 10 categories
  • Website URL and social account links for every person
  • Which accounts to follow based on your role and goals
  • How to build an X feed that makes you a better SEO practitioner

100 best SEO X Twitter accounts to follow in 2026 organized by specialty


Recognised on This List?

If your account was selected, you have earned Stacc’s recognition as one of the 100 best SEO accounts on X for 2026.

Display your award. Email [email protected] with the subject line “Best SEO X Accounts Badge” and we will send you a badge image and embed code to display on your site or bio. And link back to this page.


SEO Strategy and Search Leaders

These accounts have earned recognition as the most valuable SEO voices on X. The practitioners and strategists who shape how the entire industry thinks about search. Every major debate, shift in thinking, and forward-looking framework on SEO X traces back to voices in this category. Follow at least 3 of these for a strong strategic baseline.

Rand Fishkin , @randfish · 450K+ followers

Few voices have shaped the SEO industry’s thinking more profoundly than Rand Fishkin. He co-founded Moz and now runs SparkToro, posting about zero-click search, audience research, and the future of organic visibility. His contrarian takes on SEO dogma spark real debates. Rand was among the first to warn about declining organic CTR from AI Overviews.

  • Website: sparktoro.com
  • YouTube: SparkToro (30K+)
  • LinkedIn: 189K+ followers
  • Newsletter: SparkToro Office Hours
  • Best for: Strategic, big-picture SEO thinking

Neil Patel , @neilpatel · 450K+ followers

Neil Patel has earned his place as one of the most consistently valuable SEO educators on X, with a reach and depth of data most practitioners can only dream of. He runs NP Digital and posts daily about keyword research, traffic growth, and marketing data. His short threads break down complex SEO topics into digestible takeaways. He shares data from enterprise campaigns that most practitioners never see.

  • Website: neilpatel.com
  • YouTube: Neil Patel (1.5M+)
  • LinkedIn: 1.47M+ followers
  • Best for: Accessible SEO education and marketing data

Aleyda Solis , @aleyda · 160K+ followers

Aleyda Solis stands out as one of the most rigorously informative SEO voices in the world. Her X feed functions as a live dashboard of everything happening in search. She is one of the most respected international SEO consultants, runs the SEOFOMO newsletter, and posts real-time algorithm analysis, technical SEO tips, and conference insights daily.

  • Website: aleydasolis.com
  • YouTube: Crawling Mondays
  • LinkedIn: 109K+ followers
  • Newsletter: SEOFOMO (30K+ subscribers)
  • Best for: Real-time SEO news curation and international SEO

Brian Dean , @BrianEDean · 120K+ followers

Brian Dean built one of the most-cited SEO resources on the internet and pioneered frameworks that practitioners still use daily. He built Backlinko into a cornerstone of SEO education and pioneered the Skyscraper Technique. His posts cover link building, content strategy, and ranking experiments. Since Semrush acquired Backlinko, Brian posts less frequently. But every post delivers substance.

  • Website: backlinko.com
  • LinkedIn: 100K+ followers
  • Best for: Link building frameworks and content optimization

Kevin Indig , @Kevin_Indig · 60K+ followers

Kevin Indig has earned recognition as the strategist who connects SEO to real business growth in ways most practitioners miss. He advises companies like Shopify and Reddit on SEO growth, and his Growth Memo newsletter reaches 20,000+ senior marketers. His threads on AI search disruption are some of the most data-backed on the platform.

  • Website: kevin-indig.com
  • LinkedIn: 70K+ followers
  • Newsletter: Growth Memo
  • Best for: SEO growth strategy and product-led SEO

Eli Schwartz , @5le · 35K+ followers

Eli Schwartz is one of the sharpest strategic minds in SEO. The practitioner who wrote the book on building organic growth into the product itself. He advises SaaS companies and posts about programmatic SEO and search intent mapping at a strategic level. His posts challenge the “publish more content” mindset with frameworks for publishing smarter.

  • Website: elischwartz.co
  • LinkedIn: 60K+ followers
  • Best for: Product-led SEO and SaaS growth strategy

Tim Soulo , @timsoulo · 25K+ followers

Tim Soulo has earned his place on this list for consistently delivering the most data-backed SEO insights available from inside one of the industry’s largest web indexes. As CMO at Ahrefs, he shares findings from Ahrefs’ massive dataset, and his threads on ranking studies and search behavior patterns are consistently among the most shared SEO content on X.

  • Website: ahrefs.com/blog
  • LinkedIn: 30K+ followers
  • Best for: Data-driven SEO research and Ahrefs insights

Eric Siu , @ericosiu · 45K+ followers

Eric Siu has built one of the most cross-channel perspectives in digital marketing, bridging SEO strategy with paid media and agency growth in ways that few others attempt. He co-hosts Marketing School with Neil Patel and runs Single Grain. His daily podcast episodes generate constant discussion threads on X.

  • Website: singlegrain.com
  • YouTube: Leveling Up (100K+)
  • Best for: Marketing strategy combining SEO and paid channels

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Technical SEO Experts

These accounts have earned recognition as the definitive technical SEO voices on X. The engineers, consultants, and analysts who go deeper into crawling, indexing, rendering, and site architecture than anyone else. Follow them if you manage technical SEO for any site.

Mike King , @iPullRank · 30K+ followers

Mike King is one of the most intellectually rigorous voices in SEO. The practitioner who goes beyond rankings to explain the information retrieval systems behind them. He founded iPullRank and publishes threads on technical SEO architecture, Google patents, and how search engines actually rank pages that are unmatched in depth and clarity.

  • Website: ipullrank.com
  • LinkedIn: 30K+ followers
  • Best for: Deep technical SEO and search engineering analysis

Cyrus Shepard , @CyrusShepard · 50K+ followers

Cyrus Shepard has earned his recognition as the practitioner who brings more data to title tag and CTR testing than almost anyone else in the field. He founded Zyppy and runs large-scale experiments, sharing results with clear charts. His posts about on-page optimization are backed by data from thousands of tests.

  • Website: zyppy.com
  • LinkedIn: 40K+ followers
  • Newsletter: SEO Tips
  • Best for: Title tag testing and CTR optimization data

Cindy Krum , @Suzzicks · 20K+ followers

Cindy Krum is recognized as one of the leading voices on mobile-first indexing and Google entity understanding. A perspective that has shaped how the entire industry thinks about site architecture. She is CEO of MobileMoxie and her analysis of Google’s fragmented indexing is essential reading for any technical practitioner.

  • Website: mobilemoxie.com
  • Best for: Mobile SEO and Google entity understanding

JR Oakes , @jroakes · 15K+ followers

JR Oakes has earned recognition as one of the rare technical SEO practitioners who can bridge engineering depth with immediately applicable advice. He posts about Python for SEO, automation, and data analysis. Building tools and sharing code snippets that practitioners can use right away. His technical SEO threads are among the most practically valuable on X.

  • Website: jroakes.com
  • Best for: SEO automation, Python, and technical analysis

Koray Tugberk GUBUR , @KorayGubur · 15K+ followers

Koray Tugberk GUBUR has earned his place on this list for producing some of the deepest, most technically ambitious content on semantic SEO and topical authority available anywhere on the internet. He runs Holistic SEO and connects information retrieval theory to practical ranking strategies in ways that permanently change how you think about content.

  • Website: holisticseo.digital
  • YouTube: Holistic SEO (40K+)
  • Best for: Semantic SEO and topical authority frameworks

Bartosz Goralewicz , @AskBartosz · 12K+ followers

Bartosz Goralewicz has earned his recognition as the definitive voice on JavaScript SEO and rendering. His research has shaped best practices for SPA and PWA optimization across the industry. He is CEO of Onely and his posts about how search engines handle dynamic content are essential for any team working with modern JavaScript frameworks.

  • Website: onely.com
  • Best for: JavaScript SEO and rendering optimization

Hamlet Batista , (Legacy) · 10K+ followers

Hamlet Batista was a pioneer whose contributions to technical SEO automation continue to define best practices years after his passing in 2020. His archive of posts on Python for SEO, log file analysis, and automated testing remains essential reading. The SEO community continues to reference his work as foundational.

  • Best for: SEO automation legacy and Python for SEO foundations

Tomek Rudzki , @nicbrazil · 10K+ followers

Tomek Rudzki has earned his recognition for delivering enterprise-scale crawl data insights that most practitioners simply never have access to. He is Head of R&D at Onely, posting about log file analysis, crawl optimization, and server-side rendering with data sourced from enterprise-level crawls.

  • Website: onely.com
  • Best for: Log file analysis and crawl optimization

SEO News and Algorithm Analysts

When Google ships an update, these accounts are recognized as the fastest, most reliable sources in the industry. They report it first, analyze it deepest, and give practitioners what they need to respond. Follow at least 2 of them to catch algorithm changes before they affect your traffic.

SEO news and algorithm analysts on X with follower counts

Barry Schwartz , @rustybrick · 100K+ followers

Barry Schwartz has earned recognition as the fastest, most reliable reporter in SEO. The practitioner who has covered more Google updates than anyone alive. He founded Search Engine Roundtable and monitors forums, X conversations, and Google employee posts to report ranking fluctuations before official confirmation. Essential follow for anyone who needs to stay ahead of algorithm changes.

  • Website: seroundtable.com
  • LinkedIn: 60K+ followers
  • Best for: Breaking SEO news and algorithm update tracking

Lily Ray , @liaborman · 109K+ followers

Lily Ray has earned her recognition as the most cited algorithm analyst in SEO. The VP of SEO Strategy at Amsive who sets the standard for post-update analysis. She is one of the first people to publish detailed breakdowns after every Google core update, specializing in E-E-A-T and content quality signals. Her SERP screenshots and traffic data show exactly what changed after each update.

  • Website: lilyray.nyc
  • LinkedIn: 80K+ followers
  • Best for: Google algorithm analysis and E-E-A-T expertise

Glenn Gabe , @gabordigital · 30K+ followers

Glenn Gabe has earned recognition as the practitioner with the deepest expertise in algorithm recovery. The analyst who has helped hundreds of sites come back from penalties and core update hits. His threads include before-and-after traffic data that shows what actually works for recovery, including insights on how to rank higher on Google after being hit by an update.

  • Website: gsqi.com
  • Best for: Google algorithm recovery and core update analysis

Brodie Clark , @BrodieClark · 25K+ followers

Brodie Clark has earned his recognition as the most precise SERP change tracker on X. The analyst who spots new features, tests, and layout changes before they make headlines anywhere else. His screenshots and analysis give practitioners early warning of what Google is testing and what it might mean for rankings.

  • Website: brodieclark.com
  • LinkedIn: 15K+ followers
  • Newsletter: Brodie Clark’s SERP Tracker
  • Best for: SERP feature tracking and Google testing analysis

Marie Haynes , @Marie_Haynes · 40K+ followers

Marie Haynes has earned her recognition as one of the most cited authorities on E-E-A-T and Google quality rater guidelines. The practitioner whose deep dives into how Google evaluates trust are required reading across the industry. She runs a consultancy focused on Google algorithm updates and quality signals.

  • Website: mariehaynes.com
  • Newsletter: Marie Haynes Newsletter
  • Best for: E-E-A-T analysis and quality signals

Mordy Oberstein , @MordyOberstein · 20K+ followers

Mordy Oberstein has earned his recognition for consistently delivering the contrarian context on algorithm updates that mainstream SEO coverage misses. As Head of SEO Brand at Wix and host of the SERP’s Up and SEO Rant podcasts, he challenges SEO assumptions and provides analysis that goes beyond what the news sites cover.

  • Website: mordyoberstein.com
  • LinkedIn: 20K+ followers
  • Best for: Contrarian SEO analysis and weekly algorithm context

Roger Montti , @martinibuster · 15K+ followers

Roger Montti has earned recognition as one of the most experienced SEO journalists on X. A writer who has been covering search since the early 2000s and who brings genuine depth to Google patent analysis. His threads translate complex Google research papers into practical insights that working SEOs can act on.


Matt Southern , @MattGSouthern · 10K+ followers

Matt Southern has earned his place on this list for the consistent speed and accuracy that makes him one of the most reliable SEO news reporters on X. As a senior editor at Search Engine Journal, he reports on algorithm updates, Google announcements, and industry trends with a track record practitioners can trust.


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Content Marketing and SEO Writers

These accounts have earned recognition as the definitive bridge between SEO and content strategy on X. The practitioners who have shaped how the industry thinks about creating content that ranks and converts. Follow them if you create content that needs to perform in search.

Ross Simmonds , @TheCoolestCool · 60K+ followers

Ross Simmonds has earned his recognition as the loudest and most persuasive voice on content distribution in the industry. The practitioner who redefined how B2B brands think about getting their content in front of audiences. He argues that most content fails because nobody distributes it, and his threads on repurposing blog content across channels are among the most actionable on X.

  • Website: rosssimmonds.com
  • LinkedIn: 80K+ followers
  • Best for: Content distribution and B2B content strategy

Amanda Natividad , @amandanat · 70K+ followers

Amanda Natividad has earned her recognition for coining one of the most influential frameworks in modern content marketing and reframing how practitioners think about content in the AI search era. She coined “zero-click content” and writes about creating value without requiring a click-through. Her posts on audience research and content marketing strategy have changed how SEOs approach content.

  • Website: amandanatividad.com
  • LinkedIn: 50K+ followers
  • Best for: Zero-click content strategy and audience research

Ann Handley , @AnnHandley · 460K+ followers

Ann Handley is recognized as one of the most authoritative voices on content writing craft anywhere on the internet. An author and Chief Content Officer whose principles have shaped how an entire generation of marketers writes. She wrote “Everybody Writes” and teaches the craft behind SEO content writing that holds attention and earns links.

  • Website: annhandley.com
  • LinkedIn: 450K+ followers
  • Newsletter: Total Annarchy
  • Best for: Content writing craft and editorial strategy

Andy Crestodina , @caborz · 80K+ followers

Andy Crestodina has earned recognition for producing some of the most-cited original research on blogging, SEO, and web design in the entire industry. He co-founded Orbit Media and his annual blogging statistics survey is one of the most referenced studies in content marketing. His data-backed content strategy insights are consistently among the most shared on X.

  • Website: orbitmedia.com
  • LinkedIn: 40K+ followers
  • Best for: Original content marketing research and blogging data

Julia McCoy , @JuliaEMcCoy · 30K+ followers

Julia McCoy has earned her recognition as one of the most experienced practitioners navigating the intersection of AI content and content strategy. A founder who built and sold a content agency and now runs Content at Scale. Her threads on building content workflows at scale are practical, detailed, and grounded in real operations.

  • Website: contentrescaled.com
  • YouTube: Julia McCoy (50K+)
  • Best for: Content scaling and AI content strategy

Joe Pulizzi , @JoePulizzi · 150K+ followers

Joe Pulizzi has earned his recognition as the founder of content marketing as a discipline. The practitioner who coined the term and built the institute that trained thousands of marketers. He posts about building audience-first businesses through content, adding a strategic business layer to SEO content planning that few others bring.

  • Website: joepulizzi.com
  • Newsletter: The Tilt
  • Best for: Content marketing philosophy and business strategy

Britney Muller , @BritneyMuller · 40K+ followers

Britney Muller has earned her recognition as one of the most technically sophisticated content strategists on X. A data scientist and former Moz employee who bridges machine learning and marketing in ways that are genuinely rare. Her perspective on SEO data analysis and Python for search optimization is unlike any other voice on this list.

  • Website: britneymuller.com
  • Best for: SEO data science and machine learning for search

Brendan Hufford , @BrendanHufford · 20K+ followers

Brendan Hufford has earned his recognition as one of the most practical voices on content-led growth for startups and SaaS companies. A practitioner who publishes insights that are immediately applicable for founders and early-stage marketers building SEO programs from nothing.

  • Website: brendanhufford.com
  • Newsletter: Growth Sprints
  • Best for: SaaS SEO and startup content strategy

Local SEO Specialists

These accounts have earned recognition as the most authoritative local SEO voices on X. The practitioners whose research and experiments define the standards for Google Business Profile, map pack rankings, and local SEO strategy. If your business depends on local customers, follow this category.

Joy Hawkins , @JoyanneHawkins · 15K+ followers

Joy Hawkins is recognized as one of the most credible voices in local SEO. A practitioner who runs controlled experiments with the rigor of a researcher and moderates the Google Business Profile community from a position of genuine authority. When she posts about what moves local pack rankings, the industry listens. Her data replaces guesswork.

  • Website: sterlingsky.ca
  • LinkedIn: 15K+ followers
  • Best for: Local pack experiments and GBP optimization

Darren Shaw , @DarrenShaw · 15K+ followers

Darren Shaw has earned recognition as the author of the most cited research in local SEO. His annual Local Search Ranking Factors survey is the study that shapes how practitioners everywhere approach citations, reviews, and GBP signals. He founded Whitespark and posts about local search with a depth of data that is unmatched.

  • Website: whitespark.ca
  • LinkedIn: 12K+ followers
  • Best for: Local ranking factors and citation strategy

Greg Gifford , @GregGifford · 12K+ followers

Greg Gifford has earned recognition as one of the most engaging and practically valuable local SEO educators in the industry. A VP of Search who makes complex local SEO concepts memorable and immediately applicable. His movie-themed conference talks and pop culture references have brought local SEO to audiences who would never have engaged with dry technical content.


Mike Blumenthal , @maborz · 10K+ followers

Mike Blumenthal has earned his recognition as one of the original and most enduring voices in local SEO. A co-founder of Near Media and GatherUp whose perspective on local search spans decades of firsthand observation. His posts on Google Maps, local search behavior, and the intersection of local search with AI carry the weight of genuine expertise.

  • Website: nearmedia.co
  • Best for: Local search trends and Google Maps analysis

Ben Fisher , @TheSocialDude · 8K+ followers

Ben Fisher has earned his recognition as one of the most connected practitioners in Google Business Profile optimization. A Gold Product Expert with direct access to Google’s GBP team that gives him insights most local SEO practitioners never encounter. His daily posts on GBP troubleshooting and listing management are uniquely authoritative.

  • Website: steadydemand.com
  • Best for: GBP troubleshooting and listing management

Colan Nielsen , @ColanNielsen · 5K+ followers

Colan Nielsen has earned his recognition for delivering local SEO research and case studies backed by data from managing hundreds of real client accounts. A level of empirical grounding that sets his content apart. As VP at Sterling Sky, his posts on local link building, review strategy, and GBP features carry genuine practitioner authority.

  • Website: sterlingsky.ca
  • Best for: Local SEO research and multi-location strategy

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These accounts have earned recognition as the most authoritative link building and digital PR voices on X. The practitioners who have defined modern approaches to earning backlinks and building domain authority. Follow them for practical strategies that actually work.

Link building and digital PR experts on X

Paddy Moogan , @paddymoogan · 15K+ followers

Paddy Moogan has earned his recognition as one of the most respected authorities on link building strategy. The co-founder of Aira and author of “The Link Building Book” whose frameworks practitioners still reference as the standard. His threads on digital PR and data-driven campaigns break down how to earn links at scale with clarity few others match.

  • Website: paddymoogan.com
  • Best for: Digital PR strategy and link building campaigns

Dixon Jones , @Dixon_Jones · 20K+ followers

Dixon Jones has earned his recognition as one of the most deeply informed voices on link analysis and entity SEO. A CEO of InLinks and former Marketing Director at Majestic whose perspective on how links signal authority is informed by decades of link data. His posts on internal linking and entity SEO are among the most substantive on the platform.

  • Website: inlinks.net
  • Best for: Link analysis and entity-based SEO

Gisele Navarro , @gabordigitalbr · 10K+ followers

Gisele Navarro has earned her recognition as the leading practitioner behind content-led link building through visual storytelling. The Director of Operations at NeoMam Studios whose creative campaigns have defined how the industry thinks about infographics and data visualizations as link acquisition tools.

  • Website: neomam.com
  • Best for: Visual content link building and creative campaigns

Page One Power , @PageOnePower · 8K+ followers

Page One Power has earned recognition as one of the most consistently reliable sources for white-hat link building education on X. An agency account that shares case studies, outreach templates, and link building guides grounded in relationship-based, sustainable link acquisition methods.

  • Website: pageonepower.com
  • Best for: White-hat link building tactics and outreach

Bibi Raven , @biaborz · 8K+ followers

Bibi Raven has earned her recognition as one of the most creative and psychologically sophisticated voices on link building outreach. A consultant whose approach to building links through genuine relationships has become a model for the entire field. Her posts on outreach psychology and link building experiments are practical and repeatable.

  • Website: bibiraven.com
  • Best for: Creative outreach and link building experiments

Siege Media , @SiegeMedia · 10K+ followers

Siege Media has earned recognition as one of the most data-rich sources for content-led link building intelligence on X. An agency run by Ross Hudgens that shares case studies and research on which content formats earn the most links, giving practitioners an empirical basis for their strategy.

  • Website: siegemedia.com
  • Best for: Content-led link building and format testing

Agency Owners and SEO Practitioners

These accounts have earned recognition as some of the most valuable ground-level voices in SEO. The agency owners and practitioners who share what actually works from real campaigns, real clients, and real results. Follow them for tactics that are tested, not theorized.

Wil Reynolds , @wilreynolds · 50K+ followers

Wil Reynolds has earned recognition as one of the most honest and data-driven voices in the SEO agency world. A founder who built Seer Interactive on the principle that real business data matters more than vanity metrics. He publicly shares mistakes and challenges assumptions, and his posts about combining SEO and PPC data provide a perspective most practitioners miss.

  • Website: seerinteractive.com
  • LinkedIn: 50K+ followers
  • Best for: Data-driven SEO and honest industry commentary

Nathan Gotch , @nathangotch · 40K+ followers

Nathan Gotch has earned his recognition as one of the clearest and most actionable tactical SEO educators on X. A practitioner who teaches through step-by-step processes that can be implemented immediately. He runs Gotch SEO Academy and posts threads covering on-page SEO, site audits, and link building with a precision that benefits practitioners at every level.

  • Website: gotchseo.com
  • YouTube: Nathan Gotch (100K+)
  • LinkedIn: 62K+ followers
  • Best for: Tactical SEO education and agency training

Matt Diggity , @mattdiggityseo · 30K+ followers

Matt Diggity has earned his recognition as the practitioner who brings more controlled experimental data to SEO than almost anyone on X. A site portfolio owner whose refreshingly direct posts about what actually makes money in SEO cut through the noise that plagues the industry. His data on link building, affiliate SEO, and site flipping is earned, not borrowed.

  • Website: diggitymarketing.com
  • YouTube: Matt Diggity (160K+)
  • LinkedIn: 15K+ followers
  • Best for: Data-driven SEO experiments and site investing

Craig Campbell , @CraigCampSEO · 25K+ followers

Craig Campbell has earned his recognition for bringing 18+ years of unfiltered, no-nonsense SEO experience to X. A practitioner whose honest tool reviews and ranking tactics resonate with anyone who wants results without hype. His track record in the industry gives his posts a credibility that newer voices simply cannot match.

  • Website: craigcampbellseo.com
  • YouTube: Craig Campbell (1.1M+)
  • Best for: Honest SEO tool reviews and practical tactics

Ryan Stewart , @raborz · 15K+ followers

Ryan Stewart has earned recognition as one of the clearest voices on SEO agency building and operations. A practitioner who built and sold WEBRIS and now teaches the operational frameworks behind scaling an SEO agency through The Blueprint. His posts on fulfillment, client acquisition, and agency operations are uniquely practical.

  • Website: theblueprint.training
  • YouTube: Ryan Stewart (50K+)
  • Best for: SEO agency building and operations

Joshua George , @Joshua_G_SEO · 10K+ followers

Joshua George has earned recognition as one of the most widely trusted SEO educators in the UK. A practitioner who has trained over 100,000 students and even provided SEO training for the British government. His structured, methodical SEO tutorials set the standard for clear, systematic SEO education.

  • Website: clickslice.co.uk
  • YouTube: Joshua George (40K+)
  • Best for: Client SEO and agency methodology

Glen Allsopp , @ViperChill · 30K+ followers

Glen Allsopp has earned his recognition as one of the most respected investigative journalists in SEO. The founder of Detailed.com whose deep-dive analysis of what top-ranking sites actually do has exposed patterns that surface-level tools and surface-level practitioners consistently miss. His newsletter reaches 15,000+ subscribers who rely on it for competitive intelligence.

  • Website: detailed.com
  • Newsletter: Detailed (15K+)
  • Best for: Investigative SEO analysis and competitive intelligence

Kyle Roof , @kaborz · 15K+ followers

Kyle Roof has earned recognition as the practitioner who has done more to advance on-page SEO testing methodology than almost anyone else. A co-founder of PageOptimizer Pro whose correlation studies and controlled experiments have changed how the entire industry thinks about content scoring and on-page optimization.

  • Website: pageoptimizer.pro
  • YouTube: Kyle Roof (20K+)
  • Best for: On-page SEO testing and correlation studies

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Google Search Team Members

These are the people who build Google Search, and they have earned recognition as the most authoritative sources of information about how it actually works. When they post, it is the closest thing to an official statement in the entire SEO industry. Follow all 4.

John Mueller , @JohnMu · 150K+ followers

John Mueller holds a unique position of authority on this list as Google’s Search Advocate. The practitioner who participates in SEO discussions in real time, clarifies misconceptions, and delivers official guidance directly to the community. His posts are sometimes cryptic but always worth reading, and no X feed is complete without him.


Danny Sullivan , @dannysullivan · 300K+ followers

Danny Sullivan has earned recognition as the single most authoritative public voice on Google’s search policies and algorithm direction. The Search Liaison who communicates official Google positions on quality, updates, and policy changes. Before joining Google, he founded Search Engine Land, and his posts are the closest thing to an official Google SEO statement that exists.


Gary Illyes , @methode · 80K+ followers

Gary Illyes has earned his recognition as the most technically direct voice from inside Google on crawling, indexing, and Googlebot behavior. A Search Analyst whose insights help developers and SEOs understand the infrastructure of search with a depth that official documentation rarely provides.


Martin Splitt , @g33konaut · 40K+ followers

Martin Splitt has earned recognition as the essential Google voice for anyone working with JavaScript, SPAs, or modern web frameworks. A Developer Relations Engineer who explains how Google renders pages and processes dynamic content in ways that make the difference between being indexed and being invisible.

  • Website: developers.google.com/search
  • YouTube: Google Search Central
  • Best for: JavaScript SEO and rendering from Google’s perspective

SEO Tool Creators and Company Accounts

These accounts have earned recognition as the most valuable brand voices on X for SEO practitioners. The tool companies and media outlets whose content goes beyond product promotion to deliver genuine education and data. Follow the ones whose tools you use.

Ahrefs , @aaborz · 200K+ followers

Ahrefs has earned recognition as the most educationally valuable brand account in SEO. An official presence that posts data studies, tool updates, and SEO tips sourced from one of the largest web indexes in the world. Their threads on ranking factors and search behavior patterns are among the most cited on the platform.

  • Website: ahrefs.com
  • YouTube: Ahrefs (620K+)
  • Best for: Data-driven SEO research and tool updates

Semrush , @semrush · 250K+ followers

Semrush has earned recognition as the brand account that has done the most to make SEO education entertaining and accessible on X. Mixing memes, data threads, and tool announcements in a way that achieves consistently high engagement without sacrificing substance.

  • Website: semrush.com
  • YouTube: Semrush (250K+)
  • Best for: Engaging SEO education and industry memes

Moz , @Moz · 500K+ followers

Moz has earned recognition as the SEO brand with the largest and most engaged following on X. A platform that has shaped the community for over a decade through Whiteboard Friday, algorithm analysis, and genuine curation of voices from across the SEO industry.

  • Website: moz.com
  • YouTube: Moz (95K+)
  • Best for: Community-driven SEO education and Whiteboard Friday

Screaming Frog , @scaborz · 30K+ followers

Screaming Frog has earned recognition as one of the most practically useful technical SEO brand accounts on X. A team that posts tips on using their crawler for SEO audits and shares case studies from their agency work that demonstrate the depth of expertise behind the tool.


SE Ranking , @SERanking · 20K+ followers

SE Ranking has earned its recognition for producing educational content on keyword tracking, competitor analysis, and site audits that is genuinely tool-agnostic and useful to practitioners regardless of which platform they use. A rarity among brand accounts.

  • Website: seranking.com
  • Best for: SEO platform updates and educational content

Surfer SEO , @SurferSEO · 15K+ followers

Surfer SEO has earned recognition for producing some of the most accessible and actionable content on NLP scoring and on-page optimization on X. Threads on content scoring and optimization signals that are useful to anyone doing content optimization, regardless of which tools they use.

  • Website: surferseo.com
  • Best for: Content optimization and NLP-based SEO

Search Engine Journal , @sejournal · 500K+ followers

Search Engine Journal has earned recognition as one of the fastest and highest-volume sources for SEO news and expert commentary on X. Posting 10+ articles per day and serving as one of the largest SEO media accounts on the entire platform.


Search Engine Land , @sengineland · 400K+ followers

Search Engine Land has earned its recognition for combining breaking SEO news with editorial analysis that provides context when algorithm updates and industry shifts happen. One of the most trusted sources for understanding not just what changed, but why it matters.


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SEO Educators and Community Builders

These accounts have earned recognition as the most influential educators and community builders in SEO. The voices who have invested in teaching the next generation of practitioners and building spaces where the industry comes together. Follow them if you are learning or want to connect with peers.

Areej AbuAli , @AreejAbuAli · 25K+ followers

Areej AbuAli has earned recognition as the founder of one of the most impactful communities in SEO. Women in Tech SEO, whose reach and influence extend far beyond its membership numbers. She posts about technical SEO, career growth, and community building with an authenticity that has made her one of the most respected voices on X.

  • Website: womenintech.seo
  • LinkedIn: 15K+ followers
  • Best for: SEO community and career development

Crystal Carter , @CrystalLCarterr · 15K+ followers

Crystal Carter has earned her recognition as one of the clearest communicators of structured data and Google’s rich result ecosystem on X. A Head of SEO Communications at Wix and co-host of the SERP’s Up podcast whose threads translate complex Google documentation into actionable advice that practitioners can apply immediately.

  • Website: wix.com/seo
  • LinkedIn: 25K+ followers
  • Best for: Structured data and SERP features

Carolyn Lyden , @CarolynLyden · 10K+ followers

Carolyn Lyden has earned her recognition as one of the most grounded and practically focused voices on search intent, content strategy, and local SEO on X. A Lead SEO who also advocates for diversity in the industry and brings a perspective that combines technical expertise with genuine community investment.

  • Website: searchhermit.com
  • Best for: Search intent analysis and SEO career advice

Dan Shure , @dan_shure · 12K+ followers

Dan Shure has earned recognition as the host of one of SEO’s most intellectually rigorous interview formats. A practitioner whose Experts on the Wire podcast pushes guests past surface-level answers into the kind of deep thinking about keyword research, information architecture, and content strategy that is rare in the industry.

  • Website: evolvingseo.com
  • Best for: Deep SEO conversations and keyword research methodology

Loren Baker , @lorenbaker · 15K+ followers

Loren Baker has earned his recognition as one of the most historically significant voices in SEO media. The founder of Search Engine Journal in 2003 whose 20+ year perspective on the industry provides context and continuity that newer voices simply cannot offer.


Tommy Griffith , @TommyGriffith · 10K+ followers

Tommy Griffith has earned recognition for bringing rare enterprise-level SEO experience to practitioner education. A founder of ClickMinded who previously led SEO at both Airbnb and PayPal and whose insider knowledge informs practical advice that benefits businesses of all sizes.

  • Website: clickminded.com
  • Best for: Startup SEO and enterprise SEO training

AI Search and Future of SEO

These accounts have earned recognition as the most essential voices to follow as AI search changes the entire discipline. The practitioners and engineers who are ahead of the generative engine optimization curve and whose insights will define how organic visibility works in the years ahead.

Fabrice Canel , @faaborz · 15K+ followers

Fabrice Canel has earned recognition as the authoritative voice from inside Microsoft Bing on how the world’s second-largest search engine crawls, indexes, and ranks. A Principal Program Manager whose insights into BingBot behavior and Bing AI are essential for anyone optimizing beyond Google.


Wil Reynolds (also in Agency section) regularly posts about AI disruption in search and how agencies need to adapt. His threads on preparing for AI Overviews combine data from Seer Interactive client campaigns with strategic foresight.


Kevin Indig (also in Strategy section) publishes the most data-backed analysis of AI search disruption on X. His Growth Memo newsletter covers how generative engine optimization is changing the SEO playbook.


Lily Ray (also in Algorithm section) covers AI Overviews extensively. Her analysis of which queries trigger AI Overviews and how they affect click-through rates is the most cited data on the topic.


Rising SEO Voices

These accounts have earned recognition as the rising voices delivering some of the highest-quality, most original SEO content on X. Practitioners with smaller followings whose signal-to-noise ratio rivals that of anyone with ten times their audience. Following them now puts you ahead of the curve.

Rising SEO voices on X with niche expertise and high engagement

Steve Toth , @stevetoth · 10K+ followers

Steve Toth has earned his recognition for delivering the most consistently focused, no-fluff tactical SEO advice on X. A practitioner whose SEO Notebook newsletter reaches 16,000+ subscribers and whose posts match that same standard: short, specific, and immediately usable.

  • Website: seonotebook.com
  • Newsletter: SEO Notebook (16K+)
  • Best for: Single-tactic SEO advice

Nick Zviadadze , @nick_zviad · 8K+ followers

Nick Zviadadze has earned recognition as one of the most systematic voices on building repeatable SEO processes. A practitioner whose threads on ranking workflows are practical for agency owners and in-house teams who need to move beyond ad-hoc SEO and build something scalable. His YouTube channel adds detailed visual walkthroughs to his written content.

  • Website: nickz.co
  • YouTube: Nick Zviadadze (15K+)
  • Best for: SEO workflows and process optimization

Kasra Dash , @KasraDash · 8K+ followers

Kasra Dash has earned recognition for bringing an information science perspective to topical authority and semantic SEO that sets his content apart from every other voice in this category. His threads on building topical maps are among the most detailed and intellectually rigorous on X.

  • Website: kasra.co
  • Best for: Topical authority and semantic SEO frameworks

Suganthan Mohanadasan , @Suganthanmn · 12K+ followers

Suganthan Mohanadasan has earned recognition as one of the most technically sophisticated enterprise SEO practitioners sharing insights on X. A consultant whose log file analysis, crawl optimization, and site performance content draws on enterprise-scale project data that most practitioners never encounter.

  • Best for: Enterprise technical SEO and crawl data analysis

Sam Underwood , @SamUnderwoodUK · 6K+ followers

Sam Underwood has earned recognition as one of the most practically grounded voices on UK-focused SEO agency growth and local search. A practitioner who backs his threads with actual traffic data from real client wins that give his advice a credibility and specificity that most voices in this category lack.

  • Best for: UK-focused SEO agency growth and local SEO

Lazarina Stoy , @lazarinastoy · 8K+ followers

Lazarina Stoy has earned her recognition for bridging data engineering and search marketing with a sophistication that is genuinely rare on X. A practitioner whose threads on using machine learning for SEO tasks make advanced data science techniques accessible to working SEOs.

  • Best for: Data science for SEO and Python automation

Sara Taher , @Sara_Taher · 5K+ followers

Sara Taher has earned her recognition as an active voice at the intersection of technical SEO, content strategy, and career development in the SEO industry. A consultant and speaker whose work within the Women in Tech SEO community amplifies her impact well beyond her follower count.

  • Best for: Technical SEO and career development

Robbie Richards , @RobbieRichMktg · 15K+ followers

Robbie Richards has earned recognition for producing some of the most thorough SEO guides and detailed tactical tutorials available anywhere on the internet. A practitioner whose posts on keyword research, link building, and content-driven growth deliver the same depth that made his website a benchmark in the industry.


Additional SEO Voices Worth Following

Glen Gabe , @GlenGabe · 20K+ followers

Glen Gabe has earned recognition as one of the most diligent algorithm update analysts in SEO. A specialist in site recovery whose detailed breakdowns after every major Google update provide the empirical grounding that practitioners need to respond effectively.

  • Website: gsqi.com
  • Best for: Google algorithm recovery and penalty analysis

Mike Ramsey , @MikeRamsey · 15K+ followers

Mike Ramsey has earned recognition as a consistently practical voice on local SEO and citation strategies for small businesses. A practitioner whose insights on local pack rankings and map optimization are grounded in real results for real clients.


Blake Denman , @BlakeDenman · 8K+ followers

Blake Denman has earned recognition as a reliable and tactical voice on Google Business Profile optimization. A local SEO specialist and frequent conference speaker whose advice on local ranking factors is directly actionable for practitioners managing GBP listings.

  • Website: ricketyroo.com
  • Best for: Local SEO tactics and Google Business Profile optimization

Mary Bowling , @MaryBowling · 12K+ followers

Mary Bowling has earned her recognition as a true pioneer of local SEO. A practitioner who has been shaping local search strategy since before Google Maps existed and whose foundational perspective remains essential for anyone working in multi-location SEO.


Matthew Woodward , @MatthewWoodward · 25K+ followers

Matthew Woodward has earned recognition for running one of the most data-backed SEO blogs in the industry. A practitioner whose link building experiments and traffic growth reports are grounded in real results that practitioners can study and apply to their own campaigns.


Kate Toon , @KateToon · 15K+ followers

Kate Toon has earned her recognition for making technical SEO accessible to non-technical business owners in a way that few other voices manage. A coach and copywriter whose ability to translate complex SEO concepts into clear, actionable guidance has helped thousands of small businesses take ownership of their search visibility.

  • Website: katetoon.com
  • Best for: SEO for small businesses and SEO copywriting

Chima Mmeje , @ChimaMmeje · 10K+ followers

Chima Mmeje has earned her recognition as one of the clearest and most strategic voices on content clusters and topical authority frameworks on X. A practitioner whose breakdown of how to build content that dominates SERPs is both conceptually rigorous and immediately practical.

  • Website: chimammeje.com
  • Best for: Content clusters and topical authority frameworks

Andrew Holland , @AndrewHollandSEO · 8K+ followers

Andrew Holland has earned his recognition for bringing a refreshingly business-outcome-focused perspective to SEO strategy. A practitioner whose Growth Through Content newsletter and X posts consistently align SEO work with the revenue results that actually matter to stakeholders.


Nick LeRoy , @NickLeRoy · 10K+ followers

Nick LeRoy has earned recognition as one of the most candid and practically useful voices on freelance SEO strategy and client management on X. An independent consultant whose newsletter and posts give practitioners the honest insights on running an SEO consulting practice that more prominent voices rarely share.

  • Website: nickleroy.com
  • Best for: Freelance SEO strategy and consulting insights

Jason Barnard , @JasonBarnard · 12K+ followers

Jason Barnard has earned his recognition as the leading expert on brand SERPs and knowledge panels. The practitioner who has done more than anyone to advance the field of entity SEO and help businesses control how Google understands and represents them in search results.


Viola Eva , @ViolaEva_ · 8K+ followers

Viola Eva has earned her recognition for championing sustainable, ethical SEO practices at a time when the industry is flooded with shortcuts. A practitioner whose content on long-term growth strategies provides a principled alternative to the tactics that win in the short term and destroy value in the long term.

  • Website: flowseo.co
  • Best for: Ethical SEO practices and sustainable growth strategies

Stacey MacNaught , @StaceyMacNaught · 10K+ followers

Stacey MacNaught has earned recognition as one of the most skilled digital PR strategists sharing campaign intelligence on X. A practitioner whose teardowns of real campaigns that generated high-authority links for major brands give practitioners an unusually direct window into what makes digital PR work at scale.


Amanda Jordan , @AmandaJordanSEO · 6K+ followers

Amanda Jordan has earned her recognition as a local SEO specialist and community builder whose actionable local search tactics and advocacy for inclusive marketing bring a distinctive and valuable perspective to the field.


Claire Carlile , @ClaireCarlieSEO · 8K+ followers

Claire Carlile has earned recognition as one of the most knowledgeable Google Business Profile consultants sharing expertise on X. A local SEO practitioner whose GBP tips and local visibility strategies are grounded in hands-on client work and genuine expertise.

  • Website: clairecarlile.com
  • Best for: Google Business Profile optimization and local visibility

Sam Dunning , @SamDunning_ · 10K+ followers

Sam Dunning has earned recognition as one of the most focused voices on B2B SEO and pipeline growth on X. A host of the Breaking B2B podcast whose content on lead generation and SEO for SaaS addresses the specific challenges that B2B marketers face with a depth of specialist knowledge that generalist SEO accounts rarely provide.


Mark Webster , @MarkWebster · 15K+ followers

Mark Webster has earned recognition as one of the most experienced authority site builders sharing strategy on X. A co-founder of Authority Hacker whose posts on affiliate SEO, content systems, and scaling niche sites draw on a track record of building and growing real sites with real traffic.


Perrin Carrell , @PerrinCarrell · 5K+ followers

Perrin Carrell has earned his recognition as a practitioner who shares the niche site strategy and content monetization insights that most experienced site builders keep to themselves. A voice whose posts on keyword targeting and site growth are grounded in the hands-on experience of building and growing real content businesses.


Carrie Hill , @Carrie_Hill_ · 8K+ followers

Carrie Hill has earned her recognition as a true authority in local SEO. A LocalU co-founder whose years of hands-on experience managing local search strategy and multi-location accounts give her insights a depth and credibility that are rare in this category.


How to Build Your SEO X Feed

Do not follow all 100 accounts and expect to absorb everything. That creates a noisy feed. Here is the approach that works.

Step 1: Follow 15 to 20 accounts from this list. Pick 2 to 3 from each category that matches your role.

Step 2: Create a private X List. Name it “SEO Feed.” Add your selected accounts. Check this list daily instead of your main timeline. Lists filter out the noise.

Step 3: Turn on notifications for 3 to 5 key voices. Barry Schwartz for breaking news. Lily Ray for algorithm analysis. John Mueller for Google guidance. Pick the rest based on your specialty.

Step 4: Engage within the first week. Reply to posts with specific thoughts. SEO X is a small community. Thoughtful replies get noticed by people with 100K+ followers. Engagement also trains the algorithm to show you more SEO content.

Step 5: Audit your list monthly. Remove accounts that stopped posting or shifted topics. Add new voices you discover through conversations.

Step 6: Cross-reference with other platforms. Many experts on this list also publish newsletters, YouTube channels, and LinkedIn content. Subscribe to 2 or 3 newsletters from your favorite voices.


Quick Comparison Table: Top 20 by Follower Count

RankNameHandleFollowersPrimary Focus
1Moz@Moz500K+SEO education, community
2Search Engine Journal@sejournal500K+SEO news, expert interviews
3Ann Handley@AnnHandley460K+Content writing, editorial
4Rand Fishkin@randfish450K+Search strategy, audience research
5Neil Patel@neilpatel450K+SEO education, marketing data
6Search Engine Land@sengineland400K+SEO news, editorial analysis
7Danny Sullivan@dannysullivan300K+Google Search Liaison
8Semrush@semrush250K+SEO tools, education
9Ahrefs@aaborz200K+Data studies, tool updates
10Aleyda Solis@aleyda160K+International SEO, news
11Joe Pulizzi@JoePulizzi150K+Content marketing
12John Mueller@JohnMu150K+Google Search Advocate
13Brian Dean@BrianEDean120K+Link building, content
14Lily Ray@liaborman109K+Algorithm analysis, E-E-A-T
15Barry Schwartz@rustybrick100K+Breaking SEO news
16Andy Crestodina@caborz80K+Content marketing research
17Gary Illyes@methode80K+Crawling, indexing
18Amanda Natividad@amandanat70K+Zero-click content
19Kevin Indig@Kevin_Indig60K+Growth strategy
20Ross Simmonds@TheCoolestCool60K+Content distribution

Which Accounts to Follow Based on Your Role

Your RoleFollow These Accounts
SEO beginnerNeil Patel, Moz, Ahrefs, Nathan Gotch, Crystal Carter
In-house SEO managerLily Ray, Barry Schwartz, Kevin Indig, Cyrus Shepard, John Mueller
SEO agency ownerMatt Diggity, Craig Campbell, Ryan Stewart, Wil Reynolds, Nathan Gotch
Content marketerRoss Simmonds, Amanda Natividad, Ann Handley, Andy Crestodina, Julia McCoy
Technical SEO specialistMike King, JR Oakes, Cindy Krum, Martin Splitt, Bartosz Goralewicz
Local SEO practitionerJoy Hawkins, Darren Shaw, Greg Gifford, Mike Blumenthal, Ben Fisher
Link builderPaddy Moogan, Dixon Jones, Bibi Raven, Page One Power, Siege Media
SaaS marketerEli Schwartz, Brendan Hufford, Kevin Indig, Tim Soulo
AI search optimizerLily Ray, Kevin Indig, Fabrice Canel, Danny Sullivan

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FAQ

Who is the most-followed SEO expert on X?

Among pure SEO experts, Rand Fishkin and Neil Patel each have approximately 450K followers. Moz has the largest brand following at 500K+. Danny Sullivan has 300K+ as Google’s Search Liaison. For daily practical advice, Neil Patel posts most frequently.

How many SEO accounts should I follow on X?

Fifteen to twenty is the sweet spot. Create a dedicated X List for your SEO follows. Following too many accounts dilutes your feed with noise. Pick 2 to 3 from each category that matches your work.

Is X still relevant for SEO professionals in 2026?

Yes. X remains the fastest platform for SEO news. Algorithm updates, Google bugs, and ranking experiments surface on X hours before they appear on SEO blogs or newsletters. The real-time format is unmatched for breaking news.

Should I follow SEO tool accounts or individual experts?

Follow both. Tool accounts like Ahrefs and Semrush share data studies. Individual experts like Lily Ray and Barry Schwartz share analysis and opinions. The combination gives you raw data plus expert interpretation.

How do I find more SEO accounts to follow?

Check the replies on posts from the people listed here. X’s algorithm surfaces active commenters. Also explore the speaker lists from BrightonSEO, MozCon, and SearchLove conferences. Conference speakers who are also active on X tend to be strong follows.

What is the best time to check SEO X for updates?

Monday through Friday between 9 AM and 12 PM ET sees the highest posting activity from SEO professionals. Google tends to confirm algorithm updates on weekdays during US business hours. Set up a daily 10-minute check of your SEO X List during this window.


The 100 SEO accounts listed above represent the most active and relevant search marketing voices on X in 2026. Build your list. Check it daily. Apply what you learn.

For the full picture of SEO voices across every platform, explore our lists of SEO influencers on Instagram, SEO influencers on LinkedIn, and SEO YouTube channels.

Did we miss an essential SEO account on X? We update this list quarterly. Bookmark it and check back.

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Are you on this list? Email us with “Best SEO X Accounts Badge” in the subject and we will send you your badge embed code to display on your site.

Siddharth Gangal

Written by

Siddharth Gangal

Siddharth is the founder of theStacc and Arka360, and a graduate of IIT Mandi. He spent years watching great businesses lose organic traffic to competitors who simply published more. So he built a system to fix that. He writes about SEO, content at scale, and the tactics that actually move rankings.

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