theStacc keeps your Google Business Profile posting every couple of days, answers every review, and publishes the per-head cost and menu pages people read while they are building a shortlist. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for catering companies is the work of getting your business found when someone is planning an event and searching for a caterer in your area. For a caterer it comes down to four things: a Google Business Profile that shows you are actively booking, reviews with replies that a stranger can read as evidence, service-area settings that cover the towns you actually deliver to, and pages that answer the per-head cost, minimum order, and dietary questions people ask before they ever fill in an enquiry form.
The thing that makes catering awkward is the gap between the search and the money. Someone books a wedding caterer eight to fourteen months out and an office lunch on Thursday for Monday. Both people find you the same way, but they are judging different things, and the enquiry you win in March is revenue you bank in November. That gap is why caterers under-invest here. The work is invisible for months, then it is the whole calendar.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A bride, or an office manager with a budget code, opens Google and searches for a caterer in your area. She is not reading your website yet. She opens four or five listings in tabs, skims the photos, the rating, and whether the business has posted since spring, and closes two of them before she has read a single word about your food.
What stings is that your food beats everything on that shortlist. You have run four hundred events. But the enquiry form only reaches you if you survived the tab cull, and the thing that cut you was not the cooking. It was a profile last touched during a slower year.
So you keep meaning to fix it, and you keep not fixing it, because you are loading a van at 6am and doing an invoice at 11pm. The unanswered review from the wedding where the venue moved the timeline on you is still the second thing a stranger reads. Meanwhile the caterer across town posts twice a week and is on every planner's list.
Then December arrives, the corporate season is thinner than last year, and you have no way of knowing how many people planned an event within ten miles of your kitchen, shortlisted three caterers, and never once saw your name.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around what you actually cater: weddings, corporate lunches, drop-off trays, canapé receptions, funerals, private dinners.
Reviews are pulled newest and lowest-rated first, so the one-star from an event where the timeline slipped never sits there for a month speaking for you.
Per-head cost, guest count minimums, buffet versus plated, what a tasting involves, how dietary requirements are handled. theStacc researches, writes, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your catering business on Google and confirm it. No website needed for Local SEO — it runs from the listing. Commissary kitchens can hide the address and list service areas instead.
theStacc drafts your event types, menus, minimums, and service areas from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic — you can split it across wedding work and corporate work.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Planning a wedding and trying to work out a catering budget? The number that moves it most is not the menu, it is the service style. Plated service needs more staff on the night than a buffet for the same guest count, and that gap is usually bigger than the difference between two menus. We will walk you through both on a call before you commit to either.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Catering and event marketing agencies commonly quote $800–$2,500 a month, usually on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $800–$2,500 | $49–$167 |
| Google posts | When the season is quiet | 4–8 a month | 15 a month, planned |
| Review replies | Weeks later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | One, in 2023 | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have never run a catering account long enough to show you a catering number, and printing a made-up one here would tell you everything you need to know about us. What carries across industries is the mechanism, not the result: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial exists so you can judge real posts written about your own menus before you pay anything.
What actually moves the needle for catering
Related industry guides: SEO for coffee shops , SEO for food trucks , SEO for hotels , SEO for restaurants , SEO for wedding venues .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most catering who choose this are busy running the business, not learning software.
It matters in two places you can check. Planners google a caterer before they put you in front of a client, and what they see is your listing and your reviews. And the direct enquiries you get — the couple or the office manager with no referral — almost all start on the map. Referrals are the floor, not the ceiling. If you already win the referral game, search is the part of the funnel where you are currently invisible.
Yes. Google lets a service-area business hide its address and list the areas it serves instead, which is how most caterers should be set up. theStacc builds local keywords from a real service you offer combined with a real area you deliver to. What it will not do is invent city pages for towns you do not actually serve.
No. theStacc physically cannot invent a price, a promo code, or a deadline — that is blocked in the code, not a checkbox. If you want a real package mentioned, you give it the real details. You can also run in approve-first mode and read every post before it goes out.
Yes, and it should. Wedding and social work and corporate and drop-off work want different words, different pages, and different lead times. You set both as services at setup and the plan covers both rather than aiming everything at whichever one you mentioned first. You can rebalance the mix any month.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. A website only matters if you want Blog SEO at $99/mo, which publishes the cost and planning articles to your own site. Both together with Social is $167/mo.
Local movement usually shows over weeks, and we do not guarantee rankings or enquiry volume. What you can verify immediately is output: posts live, reviews answered, articles published. The weekly rank history then shows direction over months, which suits a business where the booking cycle is measured in months anyway.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
Catering revenue is booked long before it is cooked, so a quiet quarter now shows up as an empty autumn later — by which point there is nothing you can do about it. Google favours listings that have been consistently active, and consistency is the one thing you cannot backfill. The caterer who is on next year’s shortlists is the one publishing this month, while it still feels like it does not matter.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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