Every stay that arrives through an OTA costs you a commission you never get back. theStacc keeps your Google Business Profile active, answers every review, and publishes the pages guests read before they decide where to book. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for hotels is the work of getting your property found on Google by travellers who have not yet committed to a booking channel, and giving them a reason to book with you rather than through an intermediary. For an independent or small-group hotel it comes down to four things: a Google Business Profile that is complete and active, reviews that get answered, pages that answer the questions a booking site cannot answer well, and a direct booking path that is obvious the moment someone lands on you.
The strategic point is narrower than most hotel marketing suggests. On a broad search like “hotels in [city]”, the results are dominated by online travel agencies and metasearch, and an independent property is not going to outrank Booking.com on that term. Where you can win is different ground: your own property name, your map listing, and the specific searches an OTA filter handles badly — pet friendly, walking distance to a venue, family rooms, late check-in, parking. Those searches convert directly, and the guest who arrives that way is a guest you keep the full rate on.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A guest searches your property by name because a friend mentioned it. Before they reach you they pass an OTA listing for the same room, click it because it looks like the safe option, and book. You get the guest, the housekeeping, the breakfast, and the wear on the room — minus a commission on a booking that was already yours.
What makes it worse is that you know the fix is not a rate war. It is being the obvious, credible, current-looking option at the moment of the search. But your profile has photos from the refurb before last, the last post on it is a Christmas package from a previous year, and the review from the guest who arrived at midnight to an unstaffed desk has been sitting unanswered since spring.
So the dependency deepens. Every quarter a larger share of your occupancy arrives through a channel that owns the guest relationship, which means you are renting your own demand and paying for it out of the only margin you have. Direct share is the one number that changes your P&L without selling a single extra room, and it is the one nobody has time to work on.
And when the market softens, you will discover which of your bookings were ever really yours.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around your rooms, your restaurant, your meeting space, your location, and what is on in the city.
Reviews are pulled newest and lowest-rated first, so the complaint about a noisy room or a late check-in gets a considered reply instead of sitting at the top of your profile for a month.
Where to eat near the property, how to get in from the airport, what is on this season, which rooms suit a family. Travel planning content is the part of the search an OTA listing does not serve.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your property on Google and confirm it. Local SEO runs from the listing itself, so it works before any website change happens.
theStacc drafts your room types, facilities, meeting space, and tone from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Weight it toward the segments you actually want more of.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Arriving late? Reception is staffed through the night, so a delayed flight does not mean a locked door and a phone call to nowhere. Tell us your flight number when you book and we will hold the room and leave the kettle out. If you are coming in from the airport after midnight, the taxi rank on the arrivals side runs all night and takes about half an hour.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Hospitality marketing agencies commonly quote independent hotels $1,500–$5,000 a month, often on a 12-month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Front-office time | $1,500–$5,000 | $49–$167 |
| Google posts | When occupancy dips | 4–8 a month | 15 a month, planned |
| Review replies | Weeks later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | Rarely | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a hotel account long enough to show you a hotel number, and we are not going to print an invented direct-booking uplift or a commission figure we cannot source. You know your own commission rate better than we do; hold this against it. What transfers between industries is the mechanism: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial exists so you can judge real output about your own property first.
What actually moves the needle for hotels
Related industry guides: SEO for restaurants , SEO for wedding venues , SEO for bakeries , SEO for bars , SEO for catering .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most hotels who choose this are busy running the business, not learning software.
Not on a broad term like “hotels in [city]”, and anyone telling you otherwise is selling something. Those results are dominated by travel agencies and metasearch with budgets no independent property competes with. What you can realistically own is your own property name, the map listing, and the specific searches OTA filters handle badly — pet friendly, walking distance to a venue, family rooms, parking, late check-in. That is narrower ground, and it is ground where the booking comes to you at full rate.
No. theStacc does not touch Booking.com, Expedia, your PMS, your channel manager, your rates, or your booking engine. It works on Google: your Business Profile, your reviews, your rank tracking, and articles on your own website. If someone offers you all of that in one product, ask them to show you the integration.
Yes. Multi-location businesses get content distributed across locations rather than everything aimed at one listing, and each property tracks its own keywords with its own weekly history. What we will not do is generate identical pages for each property with the city name swapped.
No. theStacc physically cannot invent a rate, a promo code, or a deadline — that is blocked in the code, not a setting. If you want a real package promoted you supply the real details. You can also run in approve-first mode and read every post before it publishes.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. You almost certainly have a site already, in which case Blog SEO at $99/mo adds 30 articles a month to it. All three modules together are $167/mo, and Managed Services start at $749/mo if you want it run for you.
Local movement usually shows over weeks, and we do not guarantee rankings, occupancy, or direct-booking share. What you can verify immediately is output: posts live, reviews answered, articles published. The weekly rank history then shows direction over time, which you can read alongside your own channel mix.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
Nothing breaks the quarter you stop working on direct demand. The listing just goes quiet, the reviews go unanswered, and a slightly larger share of next season arrives through a channel that takes a cut and keeps the guest’s email address. Two years of that is not a marketing problem any more, it is a structural one, and buying it back costs far more than keeping it would have.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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