| Brand and voice setup | Review business context, voice, logo, colors, fonts, products, CTAs, and style references. | Correct source information and define preferences and words to avoid. | Editable Company Brain, brand kit, voice, and content preferences. | The customer remains the source of truth for brand and business facts. |
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| Content pillars and topic plan | Shape editable pillars, topic mix, exclusions, and content direction. | Review priorities and exclude topics or pillars that do not fit. | Pillar settings, topic preferences, prior-topic checks, and variety controls. | This is content strategy, not audience listening or competitive intelligence. |
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| Calendar and scheduling | Build the calendar and coordinate supported publishing dates and times. | Choose the schedule and adjust planned dates through the supported workflow. | Content plan, calendar, scheduling, and rescheduling controls. | Cadence and volume stay within the applicable plan limits. |
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| Platform-native captions | Create distinct caption editions, hooks, hashtags, and first comments for selected networks. | Edit, approve, or hold copy according to the configured mode. | Separate per-network caption fields and platform-specific formatting rules. | Exactly Instagram, LinkedIn, Facebook, and X. |
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| Branded still images and carousels | Create supported still graphics and carousel decks and apply the uploaded logo. | Supply the real logo, brand assets, product imagery, and style direction. | Still-image generation, carousel layouts, and server-side logo compositing. | No video or unsupported social formats. |
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| Blog repurposing | Turn an existing published blog into network-specific social drafts. | Select the published source and review the resulting drafts. | Blog-to-social repurposing into platform-native editions. | Repurposing requires a published source article. |
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| Approval and compliance | Apply manager QA, content checks, and compliance gates before dispatch. | Choose auto, approval-required, or manual mode and provide real evidence when a post type requires it. | Approval states, evidence locks, fail-closed compliance checks, and review holds. | Compliance checks are safeguards, not legal certification. |
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| Publishing and post status | Schedule or publish to selected accounts and review supported failure states. | Control selected networks and accounts and retain the configured publishing authority. | Per-platform status, post URLs, and supported retry or unpublish controls. | Only connected accounts on the four supported networks. |
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| Available engagement-stat reporting | Use documented synced post statistics as reporting inputs. | Review the available figures in context with publish status and live URLs. | Post-publish statistics synced from supported networks. | Analytics reporting is not comment, DM, or community management. |
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| Manager review and strategy | Coordinate quality, supported content direction, and reporting. | Review priorities and confirm the operating and reporting rhythm. | A dedicated manager operating the supported workflow. | Cadence is confirmed by operations; outcomes are not guaranteed. |