Somebody four streets over has been looking at the water spots on the front bay window for two months. Today they finally search “window cleaning near me”, see three listings with recent photos and reviews from this month, and book one. You were not in the three.
It grates because you are better at this than the person who got the job. You do the tracks and sills, you use a pole system on the second storey instead of dragging a ladder through the flower bed, and you turn up when you said you would. None of that shows up in a search.
So you keep the round you have, and the round only shrinks: people move, sell up, decide to do it themselves one summer. Without a steady flow of new addresses, next year is quietly smaller than this year even though nothing went wrong.
And the part nobody tells you is that the street you lost is gone for years, because whoever cleans the first house on it gets asked by the neighbours.