theStacc keeps your Google listing posting every couple of days, answers every review, and publishes the payback, panel, and “is it worth it here” pages homeowners read for weeks before they book a survey. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for solar companies is the work of getting your business to appear when a homeowner or business nearby searches for solar — on Google Maps, in the local results, and in ordinary search. In practice it comes down to three things: a Google Business Profile that stays active, reviews that get replies, and pages on your site that answer the cost, payback, and incentive questions people research for weeks before they let anyone on the roof.
Solar has the longest consideration window of any local trade. Almost nobody buys the same week they start looking. They read for a month, get three quotes, argue about it at the kitchen table, and buy from whoever felt most credible across that whole stretch. That is what SEO is actually for in this industry. Paid leads reach people at one moment; content reaches them at every moment in between, and it keeps working after you stop paying for it.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
The lead comes in already annoyed. He filled one form and four companies rang him inside an hour, so by the time you speak he is defensive, price-shopping, and treating you as interchangeable with a door knocker who quoted numbers nobody can hit. You paid for that conversation.
What makes it worse is that you know the alternative works. The homeowners who find you themselves, after reading something you published, arrive completely differently. They already trust you a bit. They ask better questions. They close at a better margin. You just have never had a way to produce that reading material at any useful rate.
So the marketing budget goes back into the lead reseller, because it is the only thing that produces anything this month. The cost per lead goes up next quarter, as it always does, and you are renting attention from a company whose actual customer is the homeowner, not you.
And if the lead source changes its pricing or turns off tomorrow, you have nothing of your own to fall back on. Nothing you built. Nothing that keeps working when you stop paying.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
Payback periods, panel and inverter comparisons, what happens to a bill after export rates change, whether a roof suits panels. This is where solar is actually won, and it is the part almost no installer has time to write.
theStacc plans 15 posts a month — roughly every two days — around what you actually do: residential installs, battery retrofits, commercial rooftop, maintenance and repairs.
Reviews are pulled newest and lowest-rated first, so the one-star from a job that hit a permitting delay gets a calm public reply instead of sitting there through your whole selling season.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your company on Google and confirm it. No website needed for Local SEO — it runs from the listing itself.
theStacc drafts your services, service areas, and tone from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before it is written.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
The number that decides whether solar is worth it on your roof is not the panel wattage. It is how much of what you generate you actually use yourself, because self-consumed power is worth far more than exported power. Two identical systems on identical roofs can have very different payback periods for that reason alone. We work yours out from your own usage before quoting anything.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Solar marketing agencies commonly quote $2,000–$6,000 a month, and lead resellers charge per lead on top of that. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $2,000–$6,000 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Blog articles | 1–2 a quarter | 2–4 a month | 30 a month on Blog SEO |
| Review replies | Weeks later, if at all | Usually an add-on | Drafted for every review |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our two published case studies are a solar EPC company and a solar engineering services firm, both in India, alongside one in B2B software. They are real Search Console exports rather than mockups, and you can read the numbers on the case studies page rather than take a summarised version of them from us here. Two honest caveats. Those are B2B and EPC businesses, not a residential installer knocking on doors in California, so the shape of the demand is different from yours. And two accounts is not a pattern — it would be dishonest to turn them into an “average result” and we are not going to. The free 3-day trial exists precisely so you can judge the output on your own company instead of on somebody else’s chart.
What actually moves the needle for solar companies
Related industry guides: SEO for tree services , SEO for window cleaning , SEO for cleaning companies , SEO for commercial cleaning , SEO for general contractors .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most solar companies who choose this are busy running the business, not learning software.
It does not beat it today. That is the honest answer, and anyone telling you otherwise is selling. A bought lead arrives now; a page you publish this month may take a quarter or more to rank. The difference is what happens afterwards. The lead is spent the moment you call it, and the page keeps working. Most installers who do well run both for a period and shift the mix as their own search traffic grows. We would not advise switching off a working lead source on day one.
It cannot invent a price, a rebate number, a promo code, or a deadline — that is blocked in the code, not a setting. Incentive rules change and vary by state and utility, so anything specific has to come from you, and we would recommend running the Blog SEO module in draft-for-approval so someone who knows your market reads the numbers before they go live.
Partly, and here is the boundary. theStacc ships compliance rule packs for attorneys, US healthcare, US mortgage, California real estate and fair housing, and California contractors, plus universal FTC and fake-review rules. If you hold a California contractor licence, that pack applies to you. There is no solar-specific pack and no state-by-state utility or incentive-claim rules engine. Tell us your situation on a demo and we will be straight about what is and is not covered.
You set the voice at setup and theStacc learns from your edits, which are distilled weekly into standing style rules. A deterministic filter strips AI clichés and em dashes before anything publishes, and every article is scored 0–100 across 10 SEO categories first. For a technical subject like payback maths we would still put a human on approval — draft-for-approval mode exists for exactly that.
Yes. Local keywords are built from a real service you offer combined with a real area you serve, and multi-location businesses get content distributed across locations rather than all aimed at one. What we will not do is spin up fake city landing pages for towns you do not actually install in. Google has been demoting that kind of page for years and it is not a strategy we will sell you.
Output is immediate: posts live, reviews answered, articles published inside the first week. Ranking is slower — index checks run at days 2, 7, 14 and 28 per article so you can see what Google actually took, and meaningful organic movement in a competitive solar market usually takes months, not weeks. We do not guarantee rankings or lead volume and we are suspicious of anyone in this industry who does.
You keep access until the end of the period you paid for, and every article already published to your website stays yours and stays ranking. That is the main difference from renting leads. Posts already on your Google profile stay too. Month to month, no exit fee.
An article that ranks keeps bringing homeowners in next year at no extra cost, and every month you delay is a month that page could have been ageing and gaining ground. Meanwhile the cost per lead from resellers goes one direction. The companies that get out of that loop are the ones that started building their own search presence a year before they needed it, back when the paid leads were still working well enough that it did not feel urgent.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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