theStacc keeps your Google Business Profile posting every couple of days, answers every review, and publishes the radon, mold, and what-inspectors-actually-check pages buyers read before they book. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for home inspectors is the work of getting your inspection company to show up when a buyer or agent nearby searches for a home inspection, a radon test, or a pre-listing check. In practice it comes down to three things: a Google Business Profile that stays active, reviews that get answered quickly, and pages that answer what an inspection costs, how long it takes, and what is included.
Home inspection is different from most trades because a big share of your work arrives through one realtor recommending you to their client. That is great business until it is not. When an agent retires, switches brokerages, or starts sending work to a new inspector, a third of your calendar can go quiet inside a month. Search is the part of your pipeline that does not belong to anyone else. A buyer who found you on Google and read your radon page is your customer, not a referral you have to keep earning at every closing lunch.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Most of your bookings come from a short list of agents. When one of them moves, retires, or starts sending inspections to the newer guy with the drone, you feel it in the calendar within two weeks and there is nothing you can do about it from the crawlspace.
What bothers you is that you are the better inspector. You write the thorough report. You take the call at 9pm when a buyer panics about a stain on the joist. None of that shows up when someone opens Google and sees three listings, a star rating, and whoever posted most recently.
So you keep leaning on referrals because referrals are what you have. Which means your income is set by other people's business decisions, and every slow month you promise yourself you will finally get the website and the Google profile sorted out. Then spring hits and you are booked and it waits again.
And the buyer who searched "home inspector near me" this morning already booked someone else before lunch.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around the work you actually do: buyer inspections, pre-listing, new construction, radon, mold, sewer scopes, wind mitigation.
Reviews are pulled newest and lowest-rated first, so the angry one from a buyer whose deal fell apart after your report never sits there unanswered for a month.
What an inspection costs, what is checked, whether radon matters in your area, how to read a report. theStacc researches, writes, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your inspection company on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your services, service areas, and tone from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
A common question this week: does a brand new house need an inspection? Yes. We regularly find missing flashing, unconnected ducts, and reversed hot and cold lines on homes that just passed a municipal check. The builder is still on the hook for those, but only if someone documents them before you close. Ask us how a pre-closing walkthrough works.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Home inspection marketing companies commonly quote $500–$1,500 a month, often with a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $500–$1,500 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Review replies | Days later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | Almost never | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a home inspection account long enough to show you an inspection number, and putting a made-up one here would tell you everything you need to know about us. What transfers between industries is the mechanism: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial exists so you can judge the output on your own business before paying for it. Cancel before it ends and you are not charged.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most home inspectors who choose this are busy running the business, not learning software.
That is exactly the argument for it. Referral work is real work, but it is a pipeline you do not own — one agent changing brokerages can take a chunk of your year with it. Search adds a second source that answers to you. It also helps with the referral side: agents check your reviews and your listing before they recommend you, and a profile that has been quiet for a year does not help them make the case for you.
Reasonable. Two differences you can check rather than take on faith. There is no contract — month to month, so we have to keep earning it. And the free 3-day trial produces real posts and articles for your company before you pay anything, so you are judging output rather than a pitch.
You can run in approve-first mode and read every post before it goes out. Beyond that, theStacc physically cannot invent a price, a promo, or a deadline — that is blocked in the code, not a setting. Phone numbers are stripped automatically because Google rejects posts containing them. If your scope is unusual, you correct the service list at setup and everything is written from it.
An active profile is one of the signals Google uses for local visibility, and a listing untouched in a year reads as a business that may not be operating. We will not promise a ranking from posting — nobody honest will — but a quiet profile is a self-inflicted disadvantage in a category where buyers pick from the map on the day their offer is accepted.
Yes. Local keywords are built from a real service you offer combined with a real area you serve, and multi-location businesses get content distributed across locations rather than all aimed at one. What we will not do is generate fake city landing pages for towns you do not actually drive to.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. A website only matters if you want Blog SEO at $99/mo, which publishes articles to your own site. Plenty of inspectors start with the listing alone and add the blog once it is paying for itself.
Local movement usually shows over weeks, and we do not guarantee rankings or booking volume. What you can verify immediately is output: posts live, reviews answered, articles published. The weekly rank history then shows direction over time. If you cancel, you keep access until the end of the period you paid for, everything published to your website stays yours, and posts already on your Google profile stay too.
Every month you stay purely referral-fed is a month your pipeline depends on decisions being made in other people's offices. Google visibility is slow to build and slow to lose, which cuts both ways: the inspector who started posting a year ago is already ahead of you, and the gap widens quietly rather than announcing itself. The cheapest time to start was the last slow season. The second cheapest is before the next one.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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