Deploy Hooks

A deploy hook lets your static site rebuild automatically whenever theStacc publishes, updates, or unpublishes a blog post. Without one, you’d have to log in to your hosting platform and trigger a rebuild by hand every time your content changes. It’s a small piece of setup that you do once. After that, fresh content goes live on your site on its own.

How deploy hooks work

A deploy hook is just a special URL that your hosting platform gives you. When something POSTs to that URL, your platform starts a new build. theStacc stores that URL on your project and POSTs to it for you at the right moments. Here’s the full flow:

A blog is published (or updated, or unpublished) in theStacc.
theStacc sends a POST request to your deploy hook URL.
Your hosting platform receives the request and starts a new build.
During the build, your site fetches the latest content from the Public Blog API.
New static HTML pages are generated and deployed.

The whole thing usually takes one to three minutes, depending on how long your site takes to build.

A build trigger, not a publishing destination

It’s worth being clear about what a deploy hook is and isn’t, because it’s easy to confuse with your publishing integration.

A publishing integration (WordPress, a custom webhook, and so on) is a destination — it’s where theStacc sends the actual blog content.
A deploy hook is a build trigger — it carries no content. It only tells your hosting platform “something changed, please rebuild,” and your site then pulls the content itself from the Public Blog API.

The two are completely separate and can be used together. A static site typically uses the Public Blog API to read content plus a deploy hook to know when to rebuild. You do not need a publishing integration for the deploy hook to fire.

Events that trigger a rebuild

theStacc fires your deploy hook when:

A blog is published.
A published blog is updated and re-synced.
A published blog is unpublished (removed from your site).

Draft edits, content generation, and approval steps do not trigger a rebuild. The hook only fires for changes that affect what visitors see on your live site. Each event fires the hook immediately, as a background task. If several blogs go live close together (for example, when you approve a batch), each one fires the hook, so your hosting platform may queue more than one build. Most platforms handle this gracefully by superseding older queued builds with the newest one.

Setting up a deploy hook

There are two parts: get a hook URL from your hosting platform, then paste it into theStacc.

Step 1: Get your deploy hook URL

#### Cloudflare Pages

Open your project in the Cloudflare dashboard.
Go to Settings > Builds & deployments > Deploy hooks.
Click Add deploy hook.
Name it “theStacc” and select your production branch.
Copy the generated URL (it looks like https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/...).

#### Vercel

Open your project in the Vercel dashboard.
Go to Settings > Git > Deploy Hooks.
Create a hook named “theStacc” for your production branch.
Copy the generated URL (it looks like https://api.vercel.com/v1/integrations/deploy/...).

#### Netlify

Open your site in the Netlify dashboard.
Go to Site configuration > Build & deploy > Build hooks.
Click Add build hook.
Name it “theStacc” and select your production branch.
Copy the generated URL (it looks like https://api.netlify.com/build_hooks/...).

#### GitHub Pages GitHub Pages has no built-in deploy hook, so you use a GitHub Actions workflow that listens for a repository dispatch event:

name: Rebuild site
on:
  repository_dispatch:
    types: [thestacc-publish]

jobs:
  build:
    runs-on: ubuntu-latest
    steps:
      - uses: actions/checkout@v4
      - name: Build and deploy
        run: |
          npm install
          npm run build

Because theStacc sends a plain POST (not a GitHub dispatch event), you’ll need a small bridge — for example a Cloudflare Worker or a similar webhook-to-dispatch service — that converts the incoming POST into a GitHub repository dispatch. Point your deploy hook URL in theStacc at that bridge.

Step 2: Add the URL to theStacc

Go to Settings > Publishing > API Access in your theStacc dashboard.
Find the Deploy Hook field.
Paste the full URL you copied. It must start with https://.
Click Save.
Click Test Hook to confirm the connection. This sends a real POST to your URL and starts a test build on your hosting platform.

Once a hook is saved, the Test Hook and Remove buttons appear so you can re-test or clear it at any time.

The Deploy Hook field is visible to project admins only, because the URL is effectively a secret that can trigger your build pipeline.

Build optimization

Each deploy hook triggers a full site rebuild, so it pays to keep builds fast:

Cache API responses. If your framework supports build caching, the Public Blog API returns standard caching headers you can take advantage of.
Use incremental builds. Frameworks like Next.js and Astro can regenerate only new or changed pages instead of the whole site.
Avoid unnecessary rebuilds. theStacc only fires the hook for published-content changes, never for drafts or internal edits, so your build queue stays clean by default.

Monitoring builds

After you’ve set up a hook, do one end-to-end check:

Publish a test blog in theStacc.
Open your hosting platform’s build logs — you should see a new build start within seconds.
Wait for the build to finish, then open your site and confirm the new blog appears.
Load the published URL in your browser and check that the content renders correctly.

From then on, your hosting platform’s build history is the source of truth for whether a rebuild ran.

Troubleshooting

If a publish doesn’t seem to trigger a build, work through these:

Re-run Test Hook. In Settings > Publishing > API Access, click Test Hook. It reports back whether the request succeeded and the HTTP status your platform returned. A failure message tells you whether theStacc couldn’t connect, timed out, or got a non-success status.
Check the URL. It must be a complete, public https:// URL copied directly from your hosting platform. theStacc rejects URLs that are too short, contain spaces, or point at private or internal addresses, so a partial paste won’t save.
Confirm the hook still exists on your platform. If you deleted or regenerated the hook in Cloudflare, Vercel, or Netlify, the old URL stops working — generate a new one and update it in theStacc.
Check that automatic builds aren’t disabled on your hosting platform, and that any environment variables your build needs (such as your Public Blog API key) are set there.

One important detail: deploy hooks do not auto-retry. theStacc fires the hook once per qualifying event in the background. If that single request fails — your platform was down, the URL was wrong, the request timed out — theStacc logs it and moves on; it does not try again, and the failure never blocks or breaks your publish in theStacc. To recover from a missed build, fix the cause and either re-test the hook or trigger a manual rebuild on your hosting platform.

Security

Your deploy hook URL is stored securely and is only ever shown to project admins — it’s never exposed in the public part of the app. The URL itself is the credential: anyone who has it can start a build, so treat it like a password. theStacc also validates the URL before saving it and again before firing it, and refuses to send requests to private or internal network addresses. If you think your URL has leaked:

Delete the hook on your hosting platform.
Create a new one.
Paste the new URL into Settings > Publishing > API Access and save.

Managing deploy hooks programmatically

If you’d rather configure the hook through the API instead of the dashboard, theStacc exposes these endpoints on the project. All of them require an authenticated project admin.

Get the current hook

GET /api/v1/projects/{project_id}/deploy-hook

Returns the saved URL and a boolean for whether one is set:

{
  "deploy_hook_url": "https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/...",
  "has_hook": true
}

When no hook is configured, deploy_hook_url is null and has_hook is false.

Save or update the hook

PUT /api/v1/projects/{project_id}/deploy-hook

Body:

{ "deploy_hook_url": "https://api.netlify.com/build_hooks/..." }

The URL must be a public https:// address. theStacc rejects it if it points at a private or internal address, is shorter than 20 characters, or contains spaces. On success it returns the saved URL with has_hook set to true.

Test the hook

POST /api/v1/projects/{project_id}/deploy-hook/test

Sends a real POST to your saved URL and returns whether it worked:

{
  "success": true,
  "status_code": 200,
  "message": "Deploy hook triggered successfully"
}

If theStacc can’t reach the URL or the request times out, success is false and message explains what went wrong.

Remove the hook

DELETE /api/v1/projects/{project_id}/deploy-hook

Clears the saved URL and returns 204 No Content. After this, publishing no longer triggers a rebuild until you add a hook again.

Next steps

Review the Public Blog API reference for the endpoints your build uses to fetch content.
Follow the Static Site Integration guide if you haven’t connected your site yet.

Static sites

Webhooks

How deploy hooks work

A build trigger, not a publishing destination

Events that trigger a rebuild

Setting up a deploy hook

Step 1: Get your deploy hook URL

Step 2: Add the URL to theStacc

Build optimization

Monitoring builds

Troubleshooting

Security

Managing deploy hooks programmatically

Get the current hook

Save or update the hook

Test the hook

Remove the hook

Next steps

​How deploy hooks work

​A build trigger, not a publishing destination

​Events that trigger a rebuild

​Setting up a deploy hook

​Step 1: Get your deploy hook URL

​Step 2: Add the URL to theStacc

​Build optimization

​Monitoring builds

​Troubleshooting

​Security

​Managing deploy hooks programmatically

​Get the current hook

​Save or update the hook

​Test the hook

​Remove the hook

​Next steps

How deploy hooks work

A build trigger, not a publishing destination

Events that trigger a rebuild

Setting up a deploy hook

Step 1: Get your deploy hook URL

Step 2: Add the URL to theStacc

Build optimization

Monitoring builds

Troubleshooting

Security

Managing deploy hooks programmatically

Get the current hook

Save or update the hook

Test the hook

Remove the hook

Next steps